Landing pages and pre-landing pages are crucial stages in the funnel of any digital product. They bridge the gap between ads and the target page, provide detailed product information, and include triggers for calls to action. We've examined the welcome pages of various casinos, explored the layouts used by arbitrage specialists Baccarat Variants, and factored in our own expertise to answer the question: What should a landing page be like to ensure conversion?
Elements of a Casino Landing Page
In one of our previous articles, we touched on working with landing pages. Now it's time to delve into the structure and content of target pages pinterest, and discuss the elements that convert traffic into leads. The basic appearance of a landing page is constructed from the contents of the funnel itself. It looks like this:
- Advertisement and Creative
- Warm-up (optional stage)
- Landing Page
- Product
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A landing page should meet numerous criteria, but primarily align with the product design. Advertisers typically recommend using their creatives and landing pages, as they are already styled and formatted for various ad formats. However, if you decide to break away from the usual images, which can be an optimal decision since unique banners are more likely to capture viewers' attention, and opt to use your own, make sure that the colors, elements, and page layout resemble what players saw in the creative and what they will encounter when they register at the casino. If their expectations from the advertisement aren't met, they're likely to leave firstpost.
A landing page for a casino doesn't have to be just a page. In a sense, it can be, for example, the design of an app in a store: an avatar and a few images in the description. The images on the “landing page” can form a single long banner or be different, but consistency is key. Colors, characters, elements, bonuses, and perhaps even slots should be uniform. If a specific slot is showcased in the creative, it's recommended to include it on the landing page. Who knows, perhaps the player wants to play that one? Another option is to add this slot to a small list of popular games also depicted on the landing page.
The basic elements of a casino landing page include:
- Bonus
- Call to Action
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Enhancing elements could include money, games, available game formats, attractive women, athletes, and influencers. Avoid overloading it with information about the casino's history and a complete list of slots. If the product is licensed, you can mention it somewhere at the bottom, as many players value the official aspect.
Technical Considerations
When creating a landing page, remember the important aspects that, if omitted, will likely discourage players from registering. Adapt the landing page for various devices and formats: Android and iOS, different desktop device monitors. The player should be able to comfortably open the page and explore it without zooming in/out or scrolling left/right. If possible, enable automatic geolocation detection for the user. This will allow you to redirect them to the appropriate offer if the traffic is coming from different countries. For example, for subscribers of a Telegram channel or from a blogger's story.
Optimize the language and currency. If there's an intermediate tracker leading to specific geo-targeted landing pages, they should be clear to the viewer and offer bonuses in the local currency. Naturally, if the landing page is targeting traffic from a specific country, e.g., through targeted/contextual ads with a country parameter, optimization will be an advantage.
The landing page should be comfortable and intuitive. Otherwise, there's a high chance of abandonment. Apart from the overall style, consider cultural mentality, language preferences, local currency, and other parameters of detailed targeting. In 99% of cases, this positively affects conversion rates for any offer.
Possible Casino Landing Page Formats
A landing page isn't just a registration form. It can take on various formats, user interaction mechanisms, and offer different call-to-action objectives. For instance:
- Bonus with a Promo Code — includes a field to enter the bonus during registration
- Wheel of Fortune — allows players to win a specific bonus through spinning
- Gift Boxes, Lottery Tickets — players choose a few and receive bonuses inside
App Store Optimization (ASO) can't include interactive elements; design is the way to go here. However, you can direct traffic to a pre-landing page, which is then followed by a browser-based landing page. In such cases, the landing page can contain the elements listed above. But it must be adapted for the purpose what3words.
Where to Obtain a Landing Page
An obvious option is to use spy services. Many of them offer filters for landing pages. Additionally, pay attention to default landing pages from affiliate programs; they're often suggested when setting up a flow. They can act as a stage in the funnel or serve as inspiration for your own solutions.
