Yeezy shoe fans are excited to know that there are now four new designs to choose from in the re-launch of the Yeezy brand. But the release of these new shoes is not the only thing going on with the brand. Trades for the shoes rose by forty percent last week, compared to the previous three days. This news, along with reports that Kanye West is having erratic behavior, could have an impact on the value of the Yeezy brand.
Adidas plans to relaunch Yeezy
Earlier this year, Adidas dropped the Yeezy line after a nine-year run. Although the company said it was merely removing Ye's name from its products, it was also dropping his design and marketing rights.
It's not clear whether Adidas will continue to sell Yeezys under the name – or whether it's going to rebrand them under its own name, as many retailers have already done. Alternatively, it may release some of its existing Yeezy merchandise at a later date.
In the short-term, Adidas has lost $251 million in revenue due to the termination of the Yeezy partnership. But it can recoup most of that money in the long run. The company will also save on marketing and royalty fees, which it will have to pay as Ye's name is removed from its products. It will also use its existing Yeezy inventory to produce more products without Ye's involvement.
The company is also planning to release a new Yeezy sneaker, though details on this have not been revealed yet. While the Yeezy is certainly a winner, it's not as clear whether Adidas will follow through on its promise to sell the products under its own name. Regardless, it's a great move to save money.
West's erratic behavior could affect Yeezy's value
Several companies have stopped working with Kanye West. Last week, West was fired by JP Morgan, and West's own agency, CAA, has also dropped him as a client.
The Anti-Defamation League has called for Adidas to terminate its deal with West. West's erratic behavior could also affect the value of the Yeezy brand. Some resellers have slashed the prices of Yeezy shoes and merchandise, and re-sellers are betting on the backlash against West.
The rapper, whose real name is Ye, has been accused of making racist statements and making antisemitic comments. He has also been accused of saying slavery was a choice. He also has been accused of making violent threats against Pete Davidson.
During the Paris Fashion Week show, Kanye wore a “White Lives Matter” t-shirt. He was then accompanied by fellow Trump supporter and activist Candace Owens.
West's behavior has sparked widespread criticism, and his behavior has also emboldened demonstrators. He has been banned from Instagram, and Twitter has also blocked him for 24 hours. He has also been accused of making disparaging comments about Adidas, and the Jewish media.
After his divorce from Kim Kardashian, Kanye's behavior began to become more problematic. He started posting more often, and his posts became more controversial. He also began making antisemitic comments on social media. He has also said that he is having mental health issues. He has also claimed that the Jewish media is conspiring against him.
Yeezy trades rose 40 percent last week versus the previous three days
Yeezys have been in the spotlight for a long time, but the hype train seems to have passed the station. Despite their ubiquity, Yeezys still sell for a fraction of their original price tags. Yeezy fanatics have been known to own more than one hundred pairs of the shoes. However, the lack of supply is likely to leave a large hole in the wallet.
A resale site called Tradeblock is a prime spot for Yeezy fanatics to barter their old sneakers. The site has more than 200,000 users and is a prime source of Yeezy branded merchandise. On top of the site's wares, users have been known to add more Yeezys to their wish lists.
Yeezys are popular not only among Yeezy fans in the United States, but abroad as well. Among international buyers, Yeezys are popular in the Middle East, China and Russia. This trend has seen a spike in Yeezys being traded over the past few months. The aforementioned site is also the only site that will still allow users to buy and sell Yeezys after the rump has been pulled. This has left a sizeable hole in the wallet for a resale site savvy Yeezy fan.
