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It's not surprising though thatLaundry Care Productsis experiencing market growth of over 20% annually. This is primarilyattributed to two factors. Firstly, due to the increasing needs anddemands for these products, laundry manufacturers and retailers areconstantly on the lookout for cost-efficient solutions that can boostsales and profits. Secondly, the competitive landscape in the marketis witnessing dynamic changes where new players are appearing on thescene offering innovative products and services that had earlier wereleft behind by their competitors.

One segment that has witnessedexplosive growth is the segment catering to those with sensitiveskin. LaundryCare Products thatcater to such people have come up to offer improved quality and valuefor money. With increased pollution levels, chemical exposure fromwashing clothes and bathing with chlorinated water, skin allergies,and sensitivities, dry skin problems have also come up the consumer'sagenda. A few laundry products manufacturers have developed productsspecifically for such people and have gone a step further to includeadded benefits like antibacterial properties, sun protection factors,and anti-fungal properties.

Anothersegment that has gained a lot of importance in recent times is thelaundry facilities' shallower cleaning segment which is seeingtremendous expansion as compared to the previous years. The primaryreason behind this is the rising awareness of various brands aboutusing green techniques for cleaning as it saves both the environmentand money. Green cleaning includes using cloth wash lines and organiccleaning agents. Cloth wash lines do not use any detergent as it onlyuses natural cleaning agents that do not leave any residue on theclothes and hence are safe to use on various types of fabric.

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