The platform provides "Buyer Intent Data," a device that lets in producers to screen while and how users have interaction with their merchandise on G2, as additional justification for the investment. Buyer Intent Data does, but, not supply a whole photograph of person sports outdoor of the G2 platform, although providing insightful facts on consumer hobbies.
G2 customers, as an example, normally browse product pages, examine pricing data, visit software program vertical pages, and weigh their alternatives. They may click on advertisements, attend occasions, make inquiries, and skim the web sites of carriers. When deciding on software, those acts taken as an entire have an impact on their decision-making system.