This is the process of taking a product and tailoring it to a specific locale or market. Localization includes all of the components of translation that are required to meet cultural and linguistic adaptations of text. It includes translations and other conversion, and takes into account local practices and culture, providing a product, which is comfortable to use in the target country physically, linguistically, and even culturally. Localization is no longer just an option for companies which want to go global, it is now becoming a must, a strategic plan that can help a brand survive abroad. By localizing your website, products or marketing campaigns, you are building a bridge to your target customers and making your brand more memorable in local markets.
Investing in a professional website or software localization services will benefit you in both short-term and long-term. Localization can entail customization related to: