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Low Sugar Fruit Snacks Market Forecast To Register CAGR Of Over 9.7% By 2028

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Low Sugar Fruit Snacks Industry Overview

The global low sugar fruit snacks market size was valued at USD 1.9 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 9.7% from 2021 to 2028. 

The rising demand for essential vitamins and minerals to boost immunity, along with the improved demand for fiber-enriched products, is expected to propel market growth over the forecast period. The outbreak of the COVID-19 pandemic has contributed to the strong demand for vegetarian, gluten-free, and meat-free low sugar snacks. An increasing number of consumers are staying at home, which has led to an increased inclination toward weight management and personal health.

Gather more insights about the market drivers, restrains and growth of the Global Low Sugar Fruit Snacks Market

In the U.S., fruit bars emerged as the largest product segment in 2020. Consumers are gradually shifting toward healthy snacks at home and the workplace. According to the data published by the NDP Group in January 2021, U.S. consumers are increasingly turning to healthy snacks, nuts, and ready-to-eat snacks including savory snacks with less and natural sugar content.


The growing demand for healthy eating among consumers is anticipated to drive the market over the forecast period. Furthermore, rising health and wellness concerns, combined with busy lives, are expected to fuel these altering dietary preferences and amplify industry growth throughout the projected period.

The market growth is primarily attributed to shifting consumer preference toward convenient and healthy on-the-go snacking options. As a meal replacement, the majority of these customers choose low sugar fruit snacks as they are high in vitamins, potassium, magnesium, and fiber, all of which help to reduce the risk of heart disease, high blood pressure, and obesity.

Rising consumer preference for processed foods that are rich in nutritional content, as compared to other regular processed food, is expected to aid the market growth. The market is expected to rise significantly owing to increased consumer knowledge pertaining to the need for eating healthy foods and their nutritional content.

Browse through Grand View Research's Consumer F&B Industry Research Reports

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Low Sugar Fruit Snacks Market Segmentation 

Grand View Research has segmented the global low sugar fruit snacks market on the basis of product, distribution channel, and region:

Low Sugar Fruit Snacks Product Outlook (Revenue, USD Million, 2016 – 2028)

  • Fruit Roll-ups
  • Fruit Bars
  • Dried Tropical Fruit
  • Others

Low Sugar Fruit Snacks Distribution Channel Outlook (Revenue, USD Million, 2016 – 2028)

  • Hypermarket & Supermarket
  • Convenience Store
  • Online Retailers
  • Others

Low Sugar Fruit Snacks Regional Outlook (Revenue, USD Million, 2016 – 2028)

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa 

Market Share Insights

  • March 2018: KIND launched fruit bites made with less sugar for healthier alternatives to competing options. 

Key Companies profiled:

Some prominent players in the global low sugar fruit snacks market include:

  • Calbee, Inc.
  • Tyson Foods, Inc.
  • Danone S.A.
  • Welch's
  • Kellogg NA Co.
  • PepsiCo
  • Chaucer Foods Ltd.
  • Nestle S.A.
  • BEAR 

Order a free sample PDF of the Low Sugar Fruit Snacks Market Intelligence Study, published by Grand View Research. 

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.


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