Few days ago there was big news in the corridors of digital marketing. Mr. John Mueller, Sr. Webmaster Analyst at Google gave an answer to one of the biggest questions. Does low quality of site lead to low traffic? For the last many years, there has been a lot of debate among the digital marketers and SEO analysts. Surprisingly, experts from various best digital marketing companies never have been on the same page on this topic. Some have to say that low quality always results in low traffic. On the other hand, there are plenty of experts who have to say the opposite- low quality does not mean low traffic.

Millions of SEO professionals, webmasters, and digital marketers from across the world got a huge relief as the Sr. webmaster analyst from Google expressed his thoughts and cleared the long standing doubts about the relationship between low quality and low traffic. In addition to that he also pointed out feasible solutions to fix the problem of low quality and low traffic. The following questions and answers section will give you more information.

How to fix the low traffic pages?

In response to this question, John Mueller said that the list of possible reasons could be very long.  Good news is that the problem of low traffic and low quality could be fixed in Google with ease of mind. All you need is just to make sure that your content is unique, fresh, and helping. At the same time, webmasters must act immediate action to improve and enhance the trustworthiness of those poor performing pages. He further suggested websmarters to keep in mind a few number of things to improve ranking of low traffic pages. He insisted on having helping blog posts, good loading speed, optimum use of inbound and outbound links in the blog posts and various pages of a site. 

Does Google have a quality score?

A lot of buzz about Google quality scores has been resonating for more than a decade. There are plenty of tools and programs who measure the performance of any site and show the quality score in numbers. If all those SEO performance checker sites are believed it seems that quality score is one of the major contributors that determine the faith of both traffic and ranking. But, what has John Mueller said can blow your mind. He clearly said that there is no such thing as a Google quality score. In sharp contrast to what other popular tools show, the reality is quite different. Google has no such system that searches and analyzes the quality score of any web page or or overall site. However, it does not mean that quality does not matter. A web page with good content and best SEP practices is always prone to rank more.

Is low traffic a signal of low quality?

"Answer is - no", said John Mueller. He stated that low search visibility is not a symptom of low quality. It further means that if there are some or many pages with low quality but if they are important for the website only then it does not necessarily mean that readers will get attracted to them. Let's not forget that all pages on a website are not supposed to rank in top position in Google SERPs. There can be so many sections and pages that are built from the point of serving a small sized audience. So, avoid mixing the concept of low traffic and low quality.

 Also read: https://www.keymarketing.in

How can you identify the quality and traffic issues?

First, it's important to understand the fact that low quality and low traffic are two different topics. If you are sure that the low traffic pages are hurting the overall traffic ranking of your website then combining all those can be a good solution to make some stronger pages. Before everything else or combining them with each other it is better to take a minute in thinking to delete them. If those low traffic pages are unimportant and don't serve any special purpose then it is better to delete them. Alternatively, what you can do is, you can rewrite them. Or if you wish, you can consider them to redirect them to other similar pages.