All the companies are striving to achieve a common objective: lead generation. In the ultra competitive business environment, companies want to differentiate themselves, be noticed and generate relevant leads. Often, companies struggle to identify the effective lead generation tools. With so many channels available for marketers to choose from, it really is imperative to focus on, what we think, are the most
important lead generation tools. The importance of marketing and strategy is underrated when marketers think of lead generation. Turns out, they are more important than you think!
Let’s take a look at some of the important indicators that will convince you that marketing strategy is key to achieving your goals.
Marketing helps you develop your target buyer profile
The very first step towards lead generation is creating your buyer’s personal. While this may seem obvious, most companies struggle to pinpoint who their target consumers are. Through effective buyer personas, companies can identify the demographics, the industries, and the revenues of the buyers they are looking to target. Identifying target consumers will help you assess whether the content is working or not.
Identifying the Marketing to Sales hand-off point
A big part of marketing strategy entails knowledge of when to convert your marketing efforts into sales. Identifying a Sales-Qualified- Lead (SQL) is an important component of your marketing efforts. Although the SQL time differs from company to company, its final goal remains the same- of generating leads and social media marketing agency converting them to loyal customers. Strategizing effectively will help your company identify this hand-off point from Marketing to Sales. Essentially, once this hand-off point is defined, salespeople provide critical feedback on what led them to reject leads. Marketers, in turn, improve and fine-tune the lead generation efforts. This complimentary exercise can only be achieved if an effective marketing strategy has been in order.
The Importance of SEO
One of the most critical components of marketing is SEO. According to a recent survey by Hubspot, approximately 77% of potential customers become leads through the SEO channel. Additionally, 83F of B2B marketers rated their company website as an effective lead generation tactic. Let's take a look at some of the ways SEO/Website Marketing helps generate leads:
SEO helps your website ranks high for your target market in search engine results
Effective Website Marketing helps you use forms that visitors are willing to fill out.
Effective Website Marketing helps you use relevant calls to action that convert leads.
Content Marketing
Content is the core foundation of your lead generation efforts. But we are know ecommerce seo services that offers quality with satisfaction to our valuable clients. In a recent survey by Ascend2, reports indicated that 83% of the respondents believed that effective content is the fundamental reason that compels them to purchase a product/service. Effective content can help you generate leads in the following ways:
It attracts the right customers to your websites
It keeps the visitors engaged and compels them to provide their information through forms, CTAs etc.
It provides the customers with inbound links and social shares
It facilitates Lead Nurturing, eventually leading the customer to pay for your products.
Email Marketing
Email Marketing is a powerful tool to generate effective leads. With effective subject lines and relevant content on email, consumers can be lured to visit your website. Advertising about special offers and promotions can also be communicated to potential leads through emails. This will not only draw consumers to your website, but also compel them to purchase your products and services.
Conclusion
Lead Generation is a rather painful task. Having said that, it is also the most important effort on behalf of your marketing team. To keep up with competition, marketers should stress more on articulating an effective marketing strategy. Lead Generation tools that are created as a result of strategizing a plan are usually the most effective and relevant.
