A Merchant Seller Acquisition Onboarding Agency in Mumbai, says the merchant acquiring industry is like a round of Pac-Man, where gobbling up merchants is the name of the game. Otherwise, he writes, “you will be gobbled up by the competition” all against a backdrop of a growing population, globally, with more merchants coming into existence every day. Given the inexorable growth of credit card transactions, Gardner says that the “eat or be eaten” game is never-ending.
A good onboarding process, he says, allows for better ways to solve merchant abandonment of an acquirer due to slow, inefficient – and yes, even paper-based – processes. Gardner estimates that organizations lose between 25 percent to 40 percent of merchants just because the onboarding process is so bad. Yet the rewards can be great if the right processes are in place, as studies have found that more than 60 percent of clients will refer others to merchant acquirers if the onboarding experience is deemed an excellent one.
While the Internet has a tremendous impact on marketing as an industry, one question still remains a mystery: Is it exaggerated?
Before the Internet era, Brand Promotions agency Mumbai uses offline marketing techniques which was widely used by every business owner. However, the times changed and so did the marketing.
Different offline marketing agency in Mumbai have different approaches when it comes to marketing strategies. Even though online marketing is undeniably one of the best ways to increase the awareness of a brand or sell products and services, it still is not the only way of doing so.
It is not unusual to find marketers that remain loyal to the old-school marketing techniques, something we do not see that often nowadays. These techniques make the known ‘offline’ marketing as these type of marketers prefer advertising their businesses outside the internet.
The reasons are various, but we cannot neglect the fact that offline marketing still works and serves its purpose perfectly.
When used in a balanced manner, businesses can use both types of marketing to achieve their advertising goals. The use of one type does not exclude the use of the other, meaning that the better you balance both of the strategies the better results you will get.
What Is Offline Marketing?
Offline marketing refers to any type of marketing that does not involve online marketing methods and strategies.
Offline marketing utilizes media channels that are offline the Internet in order to create and achieve traditional marketing goals such as creating campaigns and increasing the number of sales. The offline media channels for advertising include television ads, billboards, telemarketing, radio, pamphlets, and any other kind of print media.
Today, the majority of brands focus on creating the perfect digital marketing strategy not spending a minute to think about the benefits of offline marketing.
The truth is, for some businesses offline marketing is a way better choice than digital marketing, and they do not even realize that.
Offline marketing is a strategy that same as online marketing, should be carefully developed, planned and organized. When it comes to media channels outside the Internet space, there are a lot of things people should pay attention to.
Offline marketing is not only printing text or running a radio commercial. It is a complex process that requires a lot of creativity and hard work. Offline marketing is far more than what people assume. That is why I will mention everything you need to know about this type of neglected marketing, extremely beneficial for businesses.
Does Offline Marketing Work?
Yes, it does.
Offline marketing does not only work because some businesses have no other choice of advertising, but because for some brands it should be the one and only way of advertising. When used by the right hands, offline marketing can initiate a lot of company growth.
Here are the statistics that back up this theory:
More than 31% of the US population or more than 100 million adults in America purchased catalogs in 2016.
Including newspapers in ad campaigns increase the effectiveness of the campaign about 5.7 times more in the finance sector, 2.8 times more in the retail sector, 1.7 times more in the automotive industry, and 3 times more in the travel sector.
A total of 7 out of 10 drivers make shopping decisions while driving, making the billboards impossible to miss. A total of 3 out of 10 drivers are prompted to visit a shop, business or a restaurant by a billboard advertisement.
The elderly spend nearly 49 hours a week watching television, so you are more likely to effectively influence their shopping decisions through various commercials.
Who Should Use Offline Marketing?
Although there are no strict criteria for whether you should or should not use offline marketing, there still are some general beliefs about which kinds of businesses should definitely use offline marketing.
Numerous digital companies are opened daily making it impossible to apply offline marketing. Because of the reason, there are many businesses that are international and operate only online, there really is not a point of advertising in newspapers or radio. It is not that you cannot, but it will be just a waste of both, time and money.
Offline marketing, however, can be used in lots of different companies and industries.
The best business profiles that will definitely profit from offline advertising include:
#1 Small and Medium-Sized Enterprises
Online companies and service businesses have larger customer bases have a need to reach a lot of different countries, nations or cities. So, for them, the Internet is the right tool for doing so.
On the other hand, the small or medium-sized businesses do not have the need to reach out to larger crowds but to the regional one. Small or medium-sized enterprises should apply offline marketing because it serves the purpose of marketing the best.
If you are an owner of such business, keep in mind that the locals you aim to find are not all on the Internet.
Think about your target group, their age, and daily activities. If you are an automotive dealer, the truth is most of your customers will not look for you on Facebook.
Focus on the right approach and tactic. Advertising your business on the radio or by giving out leaflets may help you in a way that Facebook or Instagram never will be able to. Play smart.
#2 Family Businesses
Family businesses or as people usually call them ‘’Mom and Pop’’ businesses can vary in their size. Here, similar to the local small and mid-sized enterprises, also offline marketing is one of the best tactics to attracting more customers to the business.
Such operations that carry out a certain name in the local community can be again small but also larger businesses such as a chain of restaurants, craft shops, boutique and saloons, galleries, studios and so much more.
These businesses should never stop advertising locally because regardless of the location or how many locations they are at, their target group is very diverse.
The Internet, unfortunately, cannot effectively reach each of their potential customers, so advertising outside the Internet is a very smart move. The Internet maybe can’t get to their audience, but fortunately, television, radio, and newspapers can.
#3 International Businesses
All international companies have one thing in common — digital marketing.
There is no wonder why large corporations take advantage of the Internet in order to make sales and advance their businesses.
names that keep a regular presence in offline marketing campaigns too. Most of these campaigns focus on current deals of the brand, discounts, brand awareness, etc. Among such major national and international companies, we can find corporations such as Kohl’s, Budweiser, Applebee’s, and Target.
Methods of Offline Advertising
Similar to digital marketing, offline marketing also includes a lot of different types of advertising formats you can choose from.
Some of the marketing tactics will work better than others, but I highly suggest trying out multiple before making your decision. You can also do your research and see what types of offline marketing approaches worked for businesses similar to yours and definitely give it a shot. If possible, talk to several business owners and listen to the advice they are going to give you.
If this is your first time thinking of going offline with your marketing for a while, you better listen to what others have to say. Offline marketing delivers results only when used smartly. Make sure you make wise moves.
0
