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Metaverse Advertising Model and Opportunities

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Meta Corporation has stated in its metaverse plan that advertising will be one of the important sources of income for the metaverse in the future. Obviously, where there is traffic, there will naturally be advertisements. The more traffic there is, the greater the value of its advertisements will be. We can also set up billboards and advertise in the Metaverse just like the real world. Today there is a company dedicated to advertising in the Metaverse, Metaverse Billboards.

According to the official website, Metaverse Billboards already owns 140 lands on the Cryptovoxel platform, and there are more than 250 billboards for customers to choose from. It introduced in the Q&A on the official website that the advertising price for one week is 1 Ethereum ($2,543, about 16,000 RMB). Customers only need to submit a JPG photo to purchase advertising services.

In addition to billboards, Metaverse Billboards also set up an NFT booth where users can display their NFTs or buy tickets to enjoy NFTs.

Meta is one of the companies most actively deploying the Metaverse, and Meta obviously sees the potential of Metaverse advertising. Zuckerberg once revealed some of Meta’s plans for the investment in the metaverse at the second quarter earnings conference in 2021. Meta will sell hardware, but that’s not where the real money will be. Zuckerberg said on the earnings call that Meta’s goal is to sell its devices as cheaply as possible and focus on making money from commerce and advertising in the Metaverse itself.

“Our business model isn’t going to be primarily around trying to sell devices at a premium price or anything like that, because our mission is to serve as many people as possible,” Zuckerberg said. “So we want to make everything we do as Affordable so that as many people as possible can participate, and then scale the digital economy within it.”

Meta will do its best to improve technology and enhance user experience. Zuckerberg said that people’s willingness to join the metaverse will only increase when the hardware can provide users with a real sense of presence in the digital world. Advertising will still play a role, but Meta will also focus on the sale of virtual goods. Zuckerberg said advertising in the Metaverse would be an “important part” of Meta’s strategy to profit from the Metaverse, but he was more bullish on commerce in the digital world.

Many people consider some of today’s video games like Minecraft, Roblox, and Fortnite to be early versions of the Metaverse. Those free-to-play games make money by selling virtual goods to players. Zuckerberg hinted during the earnings call that Meta would replicate the strategy, making money in its own Metaverse, taking a cut of every deal.

Zuckerberg believes that digital goods and creators will be a huge source of profit. The Metaverse Development will gain experiences that the real world cannot experience. By owning unique virtual avatars, digital clothing, and digital goods, people can experience experiences that cannot be experienced in the real world, such as dressing themselves as Superman and enjoying the feeling of flying in the air.

For consumers, metaverse advertising will bring more immersive and extreme interaction, providing an immersive and enhanced version of high-quality experience without leaving home; for advertisers, metaverse advertising will serve as a The master of digital technology will have subversive promotion of the advertising operation process, such as customer management, user insight, creative planning, advertising delivery, effect evaluation and so on.

For the advertising industry, Metaverse Advertising will promote technological innovation in the advertising industry, become a new scenario for advertising and marketing activities, and provide a broader space for value increments for the industry. In the future, in addition to advertising in the real world, the virtual world may also become the next place where the advertising industry needs to be deployed.

So what will the metaverse advertisement look like? First of all, the metaverse will make advertising more diverse. With the help of various interactive technologies, various scenes in the virtual world will be greatly enhanced, expanding more ultra-real life landscapes from the real world, and at the same time breaking through the limitations of time, space, quantity, and quality of real advertising media. Perhaps every brick, every street sign, and every device in the metaverse can become a “container” for advertising.

Secondly, the communication efficiency of advertising is improved. At present, the advertising information we receive is one-sided, which can be seen but not touched. You can only “fantasy” or get relevant information based on the information given by the advertiser. When interactive technologies such as wearable devices become more and more developed, people can use this technology to achieve in-depth interaction between the body’s full senses and cognitive environment, thereby improving the efficiency of business communication.

In addition, with the popularization of virtual meetings, different spaces can be seamlessly connected. Compared with online meetings, advertising account managers are no longer limited by sound and image information, and can actually capture customers’ micro-expressions, body language and other signals to improve advertising. Business communication efficiency, the ability to convey more accurate information to customers and so on.

Furthermore, advertising is no longer a unilateral interaction, but a contact method that both parties (customers and sellers) can interact with. At present, we can only accept advertisements unilaterally, but in the future, with the integration and upgrading of digital technologies such as intelligent network technology and interactive technology, the sensory mobilization of interactive devices will be enhanced, and sellers will be able to play tricks and play more games. Such as online concept stores, theme parks, virtual conferences, concerts and other virtual experiences to attract the attention of the target audience.

Brands and sellers can use the information of metaverse advertisements to grasp the advertising effect. Now that the advertisement is out, whether it is effective and how effective it is is a difficult answer. And the data processing in the Metaverse will realize stereoscopic visualization and zero coding. Perhaps in the future, data workers can enter the virtual space through built-in eye tracking devices, XR devices, etc., and quickly transform and cross-analyze massive amounts of heterogeneous data through interactive methods such as freehand touch and drag and drop. At the same time, the rich chart display structure can display holographic data in a multi-dimensional and three-dimensional manner, so as to help advertisers understand the operation rules behind the market, product trends, user preferences, etc. in a deep and comprehensive perspective. Based on the above information, sellers can also grasp which bridges and content have attracted attention, and based on these data and experience to create better advertising.

With the continuous deepening of online and offline combined virtual and real exhibitions, Metaverse has gradually become a form of exhibitions, and it may also be a very important form. “Metaverse Exhibition” is to design a virtual space that is the same as reality or beyond reality, and give virtual identities to real characters. After entering the virtual space, you can control the exhibition through mobile phones, keyboards, handles and other control tools. In fact, exhibitions are an important place for companies to advertise.

On August 19, 2022, Baidu Xiyang officially launched the metaverse solution in Beijing, launching a one-stop metaverse conference and exhibition service, which can realize the convenient metaverse exhibition experience of 3-day customization and 1-day exhibition. For example, in terms of metaverse exhibitions, curators can obtain 8 exhibition templates of different sizes and styles, supporting various types of exhibition works including paintings, video animations, sculptures, installation art and NFT digital collections.

Whether it is building an exquisite exhibition space of 200 square meters or a large-scale art exhibition of 1,000 square meters, the curator only needs to prepare exhibition materials such as exhibits, promotional posters, guide information, etc., and can hold their own on-demand and quickly within a week at the earliest Metaverse Development Company Exhibition. At present, Baidu Xiyang has provided one-stop metaverse services for dozens of brands in various fields such as automobile, marketing, culture, art, technology, etc., and will continue to create more metaverses in the fields of pan-entertainment and finance in the future Exhibition case.

In addition to Baidu, NetEase also released its own online exhibition system, NetEase Yaotai. Netease Yaotai is an immersive event system under Netease Fuxi. Through technologies such as replicating real offline meeting scenes and real-time migration of expressions, Netease Yaotai breaks the traditional video conferencing mode and brings users a more technological and immersive experience. Immersive event experience. So far, NetEase Yaotai has been successfully used in many activities such as the Henan Wisdom Cultural Tourism Conference.



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