Market Highlights
Market Research Future has added a new report to its extensive repertoire of published report on the subject of the global mobile advertising market. MRFR has found that the global mobile advertising market is expected to grow at an impressive CAGR of 14% during the forecast period from 2017 to 2023. Advertising is everywhere, and with new platforms this form of marketing has expanded across various media. Mobile advertising in particular uses mobile devices to perform advertising activities. The penetration of smartphones and other portable personal devices has increased the market's value substantially and is expected to continue its appreciation to reach over USD 169 Bn by the end of 2023.
The invention of cutting-edge technology is estimated to motivate the mobile advertising market considerably in the coming years. Moreover, the diversification in the strategies adopted by the advertising industry is anticipated to power the mobile advertising market in the forthcoming period.
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Segmentation:
The segment-based evaluation of the mobile advertising market is conducted on the basis of advertising type, organization type, organization size, vertical and region. On the basis of Advertising type, the mobile advertising market is segmented into multimedia messaging service (MMS), short message service (SMS), mobile digital coupons, video advertising, peer-to-peer messaging (P2P), in-game advertising, display advertising, in-app advertising and others. Based on the organization size, the mobile advertising market is segmented into large enterprises and small and medium enterprises. On the basis of vertical, the mobile advertising market is segmented into BFSI, IT & telecommunication, media and entertainment, travel, energy & power and utilities, transportation and automobile, retail and consumer goods, supply chain and logistics, healthcare, education and government and others. Based on the regions, the mobile advertising market is segmented into North America, Asia Pacific, Europe and other regions around the world.
Detailed Regional Analysis
North America captures the largest share of the market due to the massive investment in advertising made by business organizations in the region. Countries such as U.S and Canada lead the market due to the presence of a large population of smartphones users, availability of strong network capabilities and the high popularity of mobile marketing in the region. The region due to its developed infrastructure and an affinity for technological advancements has led to availability for 4G and 3G data services which help the mobile advertising market advance.
The Asia Pacific is another key regional segment in the market as it is growing at the highest CAGR. The presence of a massive consumer population, and increased disposable incomes due to rising urbanization is expected to increase mobile advertising activities. Moreover, smartphones have become highly popular due to the wide availability of multiple brands across all budgets and the availability of cheap internet connections. The region represents high potential for market growth, due to the presence of high opportunities to bring consumers novel advertising experiences.
Competitive Analysis
The rivalry in the market is foreseen to rise up in the nearby future as the user base develops with increased production of quality products. Though, the impetus of auspicious policies laid down by administration bodies and trade institutions is projected to create an inspiring advance rate. The perfection of production assets is anticipated to additionally reflect clearly on the general growth picture of the market. Also, improved obtainability of resources from investment titans and venture capitalists is projected to endorse a promising development outlook in the market in the imminent period. The enhancement of substitute resources is likely to augment the whole product supply in the approaching years. The progress impetus of the market is projected to observe a productive jump in the forthcoming years. The enhanced accessibility to improved resources and upgraded ease of access to said resources is anticipated to produce a potential for expansion in the coming years.
The renowned contenders in the mobile advertising market are Avazu Inc. (China), Chartboost Inc. (Netherland), Facebook Inc. (U.S.), Applovin Corporation (U.S.), Google Inc. (U.S.), Inmobi Pte. Ltd. (Singapore), Millennial Media Inc. (U.S.), Matomy Media Group Ltd. (Israel), Flurry Inc. (U.K.), Smaato Inc. (U.S.), among others.
Industry Updates:
Sep 2019 App Annie, a mobile market data and analytics provider, will obtain Libring, a mobile advertising analytics company in a move the firm says it will aid mobile publishers and products to examine advertising analytics and market data side-by-side.
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Mobile Advertising Market, By Advertising Type (Video Advertising, In-Game Advertising, In-App Advertising), By Organization Size (Small and Medium Size Enterprises, Large Enterprises), By Vertical (BFSI, Retail & Consumer Goods) – Forecast 2023
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