Global Mobile Apps and Web Analytics Market – Overview
According to Market Research Future, the Global Mobile Apps and Web Analytics Market has been segmented based on component, deployment, application, vertical, and region/country. Mobile Apps and Web Analytics Market Size is expected to reach USD 45 Billion by 2027 registering an exponential CAGR of 16.3% by 2027. The report provides an extensive assessment of the overall market by providing deep knowledge, mobile app market analysis, authentic information, market growth, size, share, upcoming trends and expert review
Mobile apps (or application) analytics software enables organizations to gain insights from data inputs by measuring user behavior, which is later analyzed to make data-driven decisions. The metrics measured include parameters such as application installs, application launches, taps, screens, events log, application versions, flows, user retention, funnel analysis, and many more. Additionally, the other metrics utilized to track users include answers to questions such as how many new users used the application, the country they belong to, which make and model they are using and how many users visited the link shared in marketing campaigns.
Key Players
The Key Players in the Global Mobile Apps and Web Analytics Market are Countly (UK), Amplitude, Inc. (US), QBurst (India), Microsoft (US), Google (US), Oracle (US), UXCam Inc. (US), Apple Inc. (US), Adobe (US), Facebook (US), Upland Software, Inc. (US), Flurry (US), Amazon Web Services, Inc. (US), Mixpanel (US), and AppsFlyer (US).
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Web analytics is the monitoring of user behavior across the web pages of an organization’s web portal and measure their activity in terms of number of visitors, number of minutes they browse, number of pages they visit, and where the traffic is coming from (links shared in their marketing campaigns or others), among others.
By component, the global mobile apps and web analytics market has been divided into solution and service.
Based on deployment, the global mobile apps and web analytics market has been divided into on-premises and cloud-based.
By application, the mobile apps and web analytics market is bifurcated into customer relationship management, application testing & analytics, mobile advertising and marketing analytics, search engine tracking and ranking, marketing automation, content marketing, event tracking, heat map analytics, social media & email marketing management, advertising optimization, and others.
By vertical, the global mobile apps and web analytics market has been divided into BFSI, healthcare, transportation & logistics, media & entertainment, IT & telecom, and others.
The global mobile apps and web analytics market has been analyzed for five regions — North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.
Regional Analysis
By region, the Mobile Apps and Web Analytics Market has been segmented into North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.
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North America is expected to be the largest contributor to the mobile apps and web analytics market, mainly due to the high adoption of mobile apps and web analytics among small and large enterprises. Additionally, the regional market is driven by the increasing number of Internet and smartphone users.
The Importance of Report
- To provide a thorough examination of the market structure, as well as predictions for the major segments and sub-segments of the global Mobile Apps and Web Analytics market during the forecast period.
- To provide information on the factors that influence market growth.
- To conduct an initial analysis of the global Mobile Apps and Web Analytics market utilizing various techniques, including Supplier Evaluation and Porter’s Five Forces Analysis.
- Provide historically and projected revenue for market segments and sub-segments based on regions and key countries.
- To provide country-specific market analysis in terms of current market size and prospects.
Table Of Contents
1. EXECUTIVE SUMMARY
1.1. Market Attractiveness Analysis
1.1.1. Global Mobile Apps And Web Analytics Market, By Component
1.1.2. Global Mobile Apps And Web Analytics Market, By Deployment
1.1.3. Global Mobile Apps And Web Analytics Market, By Application
1.1.4. Global Mobile Apps And Web Analytics Market, By Vertical
1.1.5. Global Mobile Apps And Web Analytics Market, By Region
2. MARKET INTRODUCTION
2.1. Definition
2.2. Scope Of The Study
2.3. Market Structure
3. RESEARCH METHODOLOGY
3.1. Research Process
3.2. Primary Research
3.3. Secondary Research
3.4. Market Size Estimation
3.5. List Of Assumptions
4. MARKET DYNAMICS
4.1. Introduction
4.2. Drivers
4.2.1. Increase In Demand For Customer-Oriented Marketing Campaigns
4.2.2. Growing Number Of Smartphone And Internet Users
4.3. Restraint
4.3.1. Rising Complexity In Application Integration
4.4. Opportunity
4.4.1. Increasing Dependence On Cloud-Based Services
4.5. Challenge
4.5.1. Versatility Of Mobile Applications And Their Uses
4.6. Impact Of COVID-19
4.6.1. Impact On Smartphone Industry
4.6.2. Impact On Mobile Application Usage During Lockdown
4.6.3. Impact On Analytics Software Industry
5. MARKET FACTOR ANALYSIS
5.1. Value Chain Analysis/Supply Chain Analysis
5.2. Porter’s Five Forces Technology
Continued…
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