Mobile Apps and Web Analytics Market – Overview
According to Market Research Future, the Mobile Apps and Web Analytics Market has been segmented based on component, deployment, application, vertical, and region/country. The market research report covers the whole scenario of the market including key players, Mobile Apps and Web Analytics Market Size, Share, value, CAGR, Trends, Expert Review, SWOT Analysis & Forecast details.
Mobile apps (or application) analytics software enables organizations to gain insights from data inputs by measuring user behavior, which is later analyzed to make data-driven decisions. The metrics measured include parameters such as application installs, application launches, taps, screens, events log, application versions, flows, user retention, funnel analysis, and many more. Additionally, the other metrics utilized to track users include answers to questions such as how many new users used the application, the country they belong to, which make and model they are using and how many users visited the link shared in marketing campaigns.
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Web analytics is the monitoring of user behavior across the web pages of an organization’s web portal and measure their activity in terms of number of visitors, number of minutes they browse, number of pages they visit, and where the traffic is coming from (links shared in their marketing campaigns or others), among others.
Mobile Apps and Web Analytics Market Key Players
The Key Players in the Mobile Apps and Web Analytics Market are –
- Countly (UK)
- Amplitude Inc. (US)
- QBurst (India)
- Microsoft (US)
- Google (US)
- Oracle (US)
- UXCam Inc. (US)
- Apple Inc. (US)
- Adobe (US)
- Facebook (US)
- Upland Software Inc. (US)
- Flurry (US)
- Amazon Web Services Inc. (US)
- Mixpanel (US)
- AppsFlyer (US)
Mobile Apps and Web Analytics Market Segmentation
By Component
- solution
- service
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By Deployment
- On-premises
- Cloud-based
By Application
- Customer relationship management
- Application testing & analytics
- Mobile advertising
- Marketing analytics
By Vertical
- BFSI
- Healthcare
- Transportation & logistics
- Media & entertainment
- IT & telecom,
- others
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Mobile Apps and Web Analytics Market Regional Analysis
By region, the Mobile Apps and Web Analytics Market has been segmented into North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.
North America is expected to be the largest contributor to the mobile apps and web analytics market, mainly due to the high adoption of mobile apps and web analytics among small and large enterprises. Additionally, the regional market is driven by the increasing number of Internet and smartphone users.
Table Of Contents
1. EXECUTIVE SUMMARY
1.1. Market Attractiveness Analysis
1.1.1. Global Mobile Apps And Web Analytics Market, By Component
1.1.2. Global Mobile Apps And Web Analytics Market, By Deployment
1.1.3. Global Mobile Apps And Web Analytics Market, By Application
1.1.4. Global Mobile Apps And Web Analytics Market, By Vertical
1.1.5. Global Mobile Apps And Web Analytics Market, By Region
2. MARKET INTRODUCTION
2.1. Definition
2.2. Scope Of The Study
2.3. Market Structure
Continued…
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