Creating a multilingual brand identity has become critical to the success of global companies. Language can be a huge barrier for brands that want to capture the international markets. Especially in the Asian market, the majority of people don't speak or understand the English language, which hinders the brands from reaching a wider audience. When your target customers can’t connect with the brand, it would get hard for you to scale in a foreign marketplace.
Creating multilingual content would help you capture the attention of maximum prospects and make your brand successful globally. For any new marketplace that you want to enter, you have to start with creating a multilingual brand strategy. This article discusses some important tips and guidelines that you must consider while translating your content into other languages.
Best Multilingual Content Tips
Building an effective multilingual content strategy is essential for your global business success. However, it is important to have the right knowledge, accurate market data, a reliable cloud based translation management system, and an experienced team to make it work in your favor. Here are some important tips you must consider while managing your brand's multilingual content.
Keep It Consistent
Translating your brand's content into multiple languages might result in inconsistent brand voice in different regions. This issue happens because you have a team of translators who would have unique translation tones and styles. If you have not provided them with your critical brand requirements, they might go about translating your content in their natural translation tones. To avoid this issue, you must create your brand translation glossary first. Your translation glossary would have all the necessary information about your brand that your translators need to know. This way, your translators would get some context of the content and produce translations that are relevant to your brand's voice.
Make It Culturally Resonating
Culture plays a vital role in determining the psychologies and social values of any group of people. Culture also influences the way people speak a language. For instance, there is a huge difference in how British and Americans speak English; their accents, vocabulary, slangs, and idioms are quite different. So, considering the region you are translating your content for, you may need to change your vocabulary and style accordingly. Similarly, you are not supposed to do word-to-word translations every time. Your translations have to be culturally appropriate; for this, you must hire native translators only. You can also hire a professional localization management company to handle your multilingual translations.
Localize Your Layout
When your content translations, you may need to make tweaks to your website or app layouts as well. When you provide different language options to your website or mobile app, changing language would also have an impact on visual designs. It happens because some language takes more space than others, so your design spacing must expand or shrink accordingly. Creating an adjustable design with your multilingual apps and website is significant to keep the design clean and responsive, regardless of the language your content is converted to.
Use A Reliable LSP or Translation Tool
If you want to outsource your multilingual content project, then ensure to invest your money in a reliable localization management company. Hire a professional LSP to handle your brand translations for different regions. It would give you a piece of mind, and you'll get your translations done without assembling an in-house team. On the flip side, if you are thinking about managing your multilingual content in-house, you must get a professional translation management system. A reliable translation management platform would allow your translation teams to collaborate with each other in real-time. Advanced TMS tools would also support your translation teams in managing their everyday tasks more effectively.
So, whether you choose to outsource your multilingual content project or want to manage it yourself, you must have an effective execution and management plan in place.
Create Clear Multilingual Content Goals
Last but certainly not least, it all must start with having clear multilingual content goals in your mind. You have to build an effective content strategy for multiple regions to make your multilingual project execution smooth and effortless. While making the strategy, you must decide the translation methods, tools, and other approaches you will use throughout your multilingual content project execution. Your strategy has to be aligned with the goals to achieve desired outcomes. Performing extensive target market research would also help you create a more effective multilingual content strategy.
Conclusion
Multilingual content not just breaks the language barrier but also helps you build a more relevant and resonating brand persona globally. Your multilingual content strategy would directly impact how your target customers would preserve the brand. It is important to approach your multilingual content plan correctly to avoid any inconvenience or error during project execution.
