We have listed down the mainstream meditation app features that any user expects. These features will help you engage and retain your mindfulness app users on a long term basis:
1. Profile Creation
When it comes to Calm-clone app development, the foremost feature you need to focus on is profile creation.
This feature, as depicted from the name, will enable users to create their own profiles on the application where they can see/store all the information related to them or the activities they have participated in.
2. Sleep Stories
Under this category, users can choose the best of the stories that relaxes their body and mind and help them sleep nicely.
3. Introductory Tutorials
This feature will include introductory courses and programs to assist beginners. These kinds of onboarding tutorials highlight the basics of meditation and related exercises along with step-wise guidelines to make the best use of this app. Such introductory tutorials must be visually appealing and concise to deliver quick responses to the app users.
4. Masterclasses
The Masterclasses feature of the app will let users avail exclusive classes from the world’s best mindfulness experts across the globe.
5. Meditation Library
Your library should include hundreds or even thousands of meditation sessions. You should categorize them and offer each user sessions that are suitable for them. For each session, you should show how much time it will take, its category, and other information so users know what to expect. A library for sleep meditation app can include soothing music, bedtime stories, etc.
6. Personal Statistics
This feature will allow users to keep track of their progress in everyday meditation. If you integrate with wearables, you can also show stats from smartwatches and fitness trackers to demonstrate how a user’s quality of sleep is improving over time. Personal statistics should be visual, so take care of data representation and add animations.
7. Reminders
Under this category, the mobile app will send different kinds of reminders to users for living a stress-free life. This includes reminders to practice mindfulness, sleep, and check-in the app.
8. Chat Support
In case your users have questions, they can ask right from your app. You can implement chat support in the form of a chatbot that can answer simple questions. You can involve your support team for more complex inquiries.
9. Discovery Screen
You can present all meditation sessions and materials on this screen and also display updates and the most popular programs. This screen must provide materials in various categories and always have something exclusive.
10. Stories
The stories feature has proved useful for lots of apps. You can add this feature to encourage your users to share stories of how meditation has helped them overcome anxiety and depression or improve their overall lives.
These meditation app features have shown given peace of mind to users. But, what has given a new definition to calmness is the unique user experience strategy this application has worked with.
UI/UX Analysis of Calm Mobile App
Now that you have a clear idea about the key features needed for an app like Calm, it is time to take a look at the key UI/UX design attributes for such apps. Below are the key UI/UX design considerations of calm meditation app.
1. Aesthetic Vibes
Right from the icons to the typography, colors, and visual elements used in the Calm mobile application, everything gives a feeling of warmth and tranquility. A major focus has been kept on making intense topics like stress, anxiety, relationships, and self-care seem balanced and a bit more comfortable.
2. Minimal App Design
Calm app has also followed the concept of minimal app design thoroughly. The app has introduced the least required features and elements on the screens to give a soothing experience to users. An evidence of which is the ‘Breathing Exercise’ app screen.
3. Push Notifications
The Calm mobile application uses the power of Push Notifications to remind users about their scores, next activity schedules, and more. This is not solely helping users enjoy the higher benefits of this mindfulness app, but is also making it imperative for other business enthusiasts to build a push notification strategy that boosts conversions.
4. Ease of Search
The Calm app smartly categorizes content under different labels that ease the process of finding the right content. Also, it avails content in the voice form that lures users to pick this mindfulness meditation app over others.
5. Localization
The Calm-like mobile app has also invested in App Localization. Meaning, the app content is available in six different languages including English, German, and Spanish.
This gives users an option to grab the content in their local languages, which increases the possibilities of acquiring more users.
Tips and Practices to Opt for Successful Meditation App Development
For successful meditation app development, here are the top essential tips and practices that you need to consider when developing such an app:
1. Search Option
Though the Calm app has efficiently categorized the content to deliver a better search experience, a search option on the app screen can elevate the outcomes. So, look ahead to introduce a search filter option into your meditation and mindfulness app like Calm.
2. Use Technologies like AR/VR
AR/VR technology trends can take users to a virtual environment which can trigger their fears and anxieties in a better manner. And this way, speed up their process of relaxing and improving their mental health.
So, discussing the integration of such cutting-edge technologies while planning a Calm-like app development process is also an effective way to raise the outcomes.
3. Start with an MVP
While building a Calm-clone application is a profitable business, it is again a good decision to start with an MVP first. The Minimal Viable Product (MVP) will help you to enter the market with less resources, time, and budget, and improve your application depending on the changing user behavior and needs.
4. Consider Gamification to Engage More Users
Adding a gamification feature in your meditation app will help get more user engagement. For example, users can earn a badge for completing a workout session. The urge for maintaining the score will extend the KPIs automatically and result in purchasing the paid subscription eventually.
Appinventiv, a cloud computing company can help you research what other platforms have done well in order to inform your own strategy and we’ll also be able to provide insights about which types of users will best engage with your product based on our user analytics tools and data science expertise.
