Search engine optimisation (SEO) is important in this case because it allows you to move up the search engine results pages (SERPs) and increase the visibility of your site in order to generate more traffic. Based on my website optimisation experience, here are some best practices to help you stand out in the age of content overload.

In SEO, keywords are extremely important. Identifying the ones that best represent your niche and developing content around them can help you improve your search engine ranking and attract a relevant audience.