North America Organic Baby Foods Market Revenue, Growth Rate, Major Players: Ken Research

Market Overview

The organic baby food is attaining speedy traction among the baby boomers around the globe due to the surging awareness concerning the health benefits of organic food products and growth in health consciousness among customers. The organic baby food products gain steady share in the retail sector. The easy obtainability of organic baby food around the popular sales channels, such as supermarkets, hypermarkets, e-commerce, and departmental stores meaningfully fosters the market growth around the region. Several government initiatives connected to organic food production, growth in working women, and growth of nuclear families influence the organic baby food market growth.

Report Analysis

According to the latest market analysis report by Ken Research, ‘North America Organic Baby Foods Market Outlook and Forecast to 2027 – Driven by the Rising Number of Millennial Parents Who are Increasingly Health Conscious and Adopting Natural, Minimally Processed Food’, the Organic Baby Food market in North America is projected to cross USD 2 Bn revenues by 2027. The market is projected to augment at a rate of more than 10% CAGR over the next five years. The growing awareness among parents concerning the intake of nutrition, with the health benefits linked with organic food products which involves vitamins, minerals, fiber, carbohydrates, and calcium is propelling the market growth in the North America. The organic baby food segment in the North America is predicted to be propelled by brand promotions and the participation of international players in altering the known offerings into organic tags, thereby, augment sales.

The report broadly classifies this market into 4 segments – by Product Type, by Packaging Type, by Ingredients Type and by Distribution Channel. In addition, it covers Geographic segmentation analysing major countries market in detail.

According to the findings of this Ken Research report, among the market segments, Infant Milk Formula leads in terms of product type while Cans is the leading packaging type in this market. And Canada is the fastest growing individual country market within entire region.

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Trends, Drivers and Challenges

The increasing number of educated parents preferring healthy foods for their babies and easy availability of such foods through online and offline retail channels is propelling the demand for the Organic Baby Food Market. Furthermore, the greater nutritional value of the organic foods and the greater level of health awareness among the food consumers are augmenting the requirement for the organic variants even within baby foods within the North America Market.

In addition, the Organic Baby Food Industry is influencing its growth with the collaborative assistance of the intended audiences such as e-commerce companies, raw material suppliers, baby food producers, retailers and wholesalers, end-users, importers, exporters, and traders.

Companies are also introducing new baby food formulas which not only improve the taste of the food but also provide health benefits to babies. For instance, Mediterranean diets are being focused on the neurodevelopment of the kids which consist of plant-based proteins, omega-3 fatty acids, and fibres. Quinoa cereals are being used for 10-month-old babies for a healthy gut as it is gluten-free and contains all amino acids.

Ken Research also observed that another primary factor helping organic foods gain popularity as well as government policy support is their environment friendly lifecycle. Organic farming eliminates the use of chemical herbicides or pesticides to maximize the yields that can be produced. Only natural soil enhancement techniques are permitted. Soils from organic farms contain higher antioxidant content, Vitamin E, and omega-3 fatty acids when constant practices are used. It is accommodating to prevent the neuro-development damage risks, which is commonly emerged because of the damaging chemicals.

On the other hand, market growth of organic baby food is likely to be constrained by high manufacturing and functioning costs, as well as short shelf life. Furthermore, the high cost of the product averts widespread client adoption and the limited product selection options limit market enlargement.

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Key Segments Covered in North America Organic Baby Food Market: –