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Technology
From holographic pitch additions to virtual and augmented reality, technology is revolutionizing football. Not only are players benefitting, but fans too will experience enhanced sports entertainment through technologies such as first-person views.
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Technology also aids stadiums in running more efficiently. Goal line tech, for instance, uses sensors to detect when a ball crosses over the goalline – saving officials time and reducing remeasurements required by officials.
Instant replay has become an integral feature of football, although not without debate. As its use becomes more widespread, questions of influence vs. referee discretion remain an ongoing debate. Meanwhile, private equity (PE) firms are becoming a staple in ownership profiles with many clubs now owned by PE firms; raising governance questions at international federations level as well as at club levels themselves.
Competition
Investment has revolutionised the game from bottom up, yet some fear it is also leading to its fragmentation. Wealth created through investment allows powerful clubs to extend their portfolios by buying up other clubs with strategic benefits that they believe can add to them.
Over the last several years, Americans have purchased many popular clubs, such as eight of 20 English Premier League teams and AC Milan, FC Girondins de Bordeaux and AS Monaco in European competition – which may help explain their emergence into a proposed breakaway European Super League.
However, AI may still struggle in managing a football club due to the sport being too unpredictable and because computer programs cannot match owners in building the cult of personality around their clubs – something AI couldn't replicate if they were adept businesspeople; unfortunately many aren't.
Ownership
Ownership is an integral concept in football. It refers to both the relationship between club owners and themselves and how clubs connect globally with one another.
The ownership model dominating Premier League competition has long been American in nature. Todd Boehly and Clearlake Capital's takeover of Chelsea is further testament to this phenomenon – representing an example of American ownership's emphasis on non-political, commercially driven approach.
But it isn't the only ownership model reshaping football; fan-owned clubs such as Bayern Munich provide another approach. By keeping costs low and prioritising results on the pitch, they've managed to stay financially sustainable while remaining fan-owned – something other teams should study carefully.
Globalisation
Football's global expansion has created a vastly more vibrant cosmopolitanism, and top clubs have taken full advantage of it to leverage fan ‘loyalty' for brand identification as sources of equity – value created through associated products (T-shirts, footballs, car insurance and credit cards) as well as “customer bonding” invitations such as Meet the Players events for season ticket holders.
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Foreign investment has increased considerably with the emergence of Multi-Club Ownership (MCO). MCO allows foreign investors to acquire control of clubs they would have been otherwise unable to afford otherwise, while also emphasizing cultural differences across nations as well as diverging visions of globalization per se. Nation-based movements that oppose neoliberal influences on global football fields may become trapped in strategic quandaries as a result of MCO.