OTT Market to 2025 – Global Analysis and Forecast by content type, platform and revenue model, OTT market is expected to grow US$ 158.4 billion by 2025 from US$ 36.7billion in 2016.
In general terms the OTT can be explained as the digital content distribution, which is based upon various business models or revenue models. OTT can be stated as the delivery of audio/visual content being streamed over the internet.
Presently OTT is at a relatively nascent stage and is widely accepted as a trending technology across the globe. The market is projected to witness further more innovative and advance transformation, enabling the customers to access everything they want at a single space making the OTT platforms adept of selling physical products along with video and audio service offerings is certainly going to be an upward trend during the forecast period.
The global OTT market is segmented based on content type as: VoIP, text and images and video. On the basis of platform OTT market can be further divided into smart devices, gaming consoles, set-top box and laptops, tablets & desktops.
Key Players Influencing the Market
- Akamai Technologies
- com, Inc.
- Apple
- CBS Corporation Inc.
- HBO NOW
- Hulu L.L.C.
- Netflix
- Roku
One of the prime factors that are driving the demands for OTT market is the increasing investments for the development of internet/broadband infrastructure of the developing countries. Governments of various countries worldwide have laid their stress on the reach of high speed internet services in urban and rural areas of their countries. The better infrastructure coupled with falling prices of internet services has given a rise to OTT market in these countries.
Some of the remarkable partnership and collaboration in this industry includes Facebook acquisition of some of leading OTT services providers like Instagram and Whatsapp. Furthermore Google also acquired Avanto to enhance its media companies delivering over-the-top services. Collaboration of Facebook and Microsoft was also a major step taken in the industry. The collaboration focused upon building of a new state-of-the-art subsea cable across the Atlantic. The new “MAREA” cable was designed to facilitate the burgeoning customer demand for high speed, resilient connections for cloud and online services for Microsoft, Facebook and their customers.
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