Global Pea Protein Market
The GMI Research expects that the Pea Protein Market will expand in terms of size over the forecast period. This is because of the surging usage of pea proteins in meat alternatives because of their functional feature.
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Pea Protein Market Dynamics
The augmenting demand for pea protein because of the rising consciousness among consumers towards healthy and nutritious diet patterns and increasing drift towards active lifestyle are supporting the growth of the global pea protein market growth. The pea protein is acquired from plant-based sources and is perfectly suited vegetarians. Thus, the increasing application of these innocuous, easy to digest, and anti-allergic protein across drinks, meat alternatives, bakery items, and dietary products will further supplement the Pea Protein market growth. Besides this, the rising drift towards a flexitarian diet primarily because of the growing agitation towards cardiological effects of consuming red meat will compel the market growth. In addition, the aggravating consumption of protein-rich utilitarian food items has significantly propelled the market growth. The increasing awareness among individuals concerned with the consumption of protein powder to promote muscular growth and bone health will drive the overall growth of the market. However, the menace of alternatives of pea protein which include, soy, whey, and hemp will restrain the Pea Protein Market size. For example, rice protein, a substitute of pea protein has gained immense prominence in the market.
Regional Drivers
Based on the regional analysis, the European region is anticipated to witness a faster rate over the coming years. The growth in the region is primarily driven by the growing production and consumption of plant-based products. Several leading players which include, Emsland Group, and Cosucra Group, have a strong presence and are primarily emphasising on fulfilling the ongoing demand for pea protein among the individuals. Additionally, as per the global Pea Protein Market analysis, the increasing consciousness among the individuals about the beneficial features of pea protein has inclined individuals to with standards introduced by the EU regarding non-GMO products. This is further supporting the market growth.
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