Perfume Market Outlook
Perfume is a fragrant liquid made using essential oils or aromatic compounds, alcohol, fixatives, and solvents. It involves the careful selection and blending of natural or synthetic materials. Amongst these, essential oils are extracted from natural sources, such as flowers, leaves, bark, leaves, roots, fruits, resins, gums, and spices, while alcohol is used as a fixative to help the scent last longer.
The global perfume market size reached US$ 33.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 47.6 Billion by 2027, exhibiting a growth rate (CAGR) of 6.1% during 2022-2027.
Perfumes offer various benefits, such as boosting self-confidence, improving one's mood, and providing therapeutic effects. Eau de toilette, eau de parfum, and eau de cologne are some of the product variants available in the market.
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Perfume Market Trends:
The growing trend of personal grooming and the increasing demand for unique and exotic fragrant are the key factors boosting the market growth. Additionally, rising consumer expenditure power and surging demand for premium fragrances are providing a considerable thrust to the market growth. Moreover, the introduction of lighter-scented and natural product variants with a warm and rich orient fragrance consisting of exotic ingredients, such as flowers, musk, amber, and oud, combined with their easy availability in online retail stores, are creating a positive outlook for the market.
In line with this, key market players are using aggressive advertising techniques and advanced technology to promote their brands and increase their product portfolio, which is accelerating the market growth. Other factors, such as extensive research and development (R&D) activities, rising social media influence, and evolving fashion trends, are boosting the market growth.
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Note: In this report you will get detailed analysis of the market, growth analysis graphs, historical period analysis, forecast period analysis, major market segmentation, top leading key players of the market, table of content, list of figures, and list of tables.
Competitive Landscape with Key Players:
The competitive landscape of the market has also been examined with some of the key players.
- Avon Products Inc.
- Natura Cosméticos SA
- Chanel SA
- Coty Inc.
- L'Oréal SA.
Key Market Segmentation:
The report has categorized the market based on perfume type, category and distribution channel.
Breakup by Perfume Type:
- Premium Perfume Products
- Mass Perfume Products
Breakup by Category:
- Female Fragrances
- Male Fragrances
- Unisex Fragrances
Breakup by Distribution Channel:
- Speciality stores
- Departmental stores
- Online stores
- Hypermarkets & supermarkets
- United States
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Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
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