Plumbers Can Use Social Media to Help Their Businesses
Plumbing has long been a face-to-face profession, with technicians visiting people's homes, standing in front of the problem, and remaining to remedy it. However, business does not always take place in person. Because 54% of social users explore products and services on SEO & digital marketing agency before purchasing, having a strong social media presence is critical to developing your plumbing business – especially if you're a one-man show.
Here are a few strategies for making social media work for you so you can take your business to the next level.
- Listen to what your customers are saying and act on their feedback.
Plumbers frequently receive evaluations on social media, notably on Facebook. As clients post about their experiences and assess your business, you can learn what makes them pleased and how you can improve any potential weak points in your service.
78% of consumers trust internet reviews as much as a referral from a friend, colleague, family member, or acquaintance, and 57% will only utilize a business if it has four or more stars. Knowing what your consumers think can help you improve your business, resulting in more favorable evaluations and a larger client base in the long term.
- Online Customer Support
Every customer does not have time to make a phone call. Help clients identify their problems online and provide advice on how to maintain their plumbing system working efficiently. If necessary, explain your plumbing services in further detail. A modest amount of time spent answering someone's inquiry can go a long way. And, as any business owner knows, any complaints should be handled immediately and sympathetically.
You can better control your reputation and portray yourself as a friendly and proactive plumber by nurturing consumers with good customer service online and in person.
Tip: You don't have to answer to every remark or review, but you should contact someone if they need help or write a nasty review. Remove the chat from public view by providing a customer support email or phone number.
- Make it easier to connect with the right audience
One thing to consider is where your target demographic spends their time online. You want to make sure you're not wasting your time, money, or both on the sites they're on.
Are your clients getting older? Instagram and Twitter might be your best bets. If they're more mature, they could look into Facebook. Promote deals and share photos of your staff and craftsmanship. Inform them of the poster's identity. People enjoy connecting with other people and enterprises to whom they can relate.
