A successful plumbing marketing strategy will attract the various types of plumbing customers, whether they are in a panic due to a burst pipe or other plumbing emergency or conducting research to find a plumber for a bathroom installation.
While there is no universal strategy for simultaneously attracting both types of customers, there are a number of plumber near me marketing strategies that can help you reach the right customers at the right moment.
Claim your Google Business Listing for free.
Claiming your Google Business Profile will help your plumbing company appear in local search results, increase website traffic, and make it simpler for potential customers to locate your services.
Your Google Business Profile provides visitors with an overview of your company and services, including your contact information, logo, service area and hours, client testimonials, and images.
Create a plumbing brand that your plumber near me clients will recognize.
Creating a brand for your plumbing business is the most effective way to attract and impress potential customers.
(It's also the simplest method to distinguish yourself from the competition.)
Once you've decided on the visual elements of your brand (such as logo, typefaces, and colors), be sure to use them consistently throughout all of your plumbing marketing efforts so that potential customers can recognize your company.
Promote your business using Google Ads for tradespeople.
Investing in Google ads places your company in front of potential emergency or installation customers who lack the time to compare multiple plumbing companies prior to making a choice.
There are two categories of plumbing advertisements you can use on Google to promote your plumbing business.
Community Service Ads
Local Services Ads appear just above the organic results on Google's search results page. Local Services Ads allow plumbers with a specified service area to target consumers in their specific neighborhoods.
When someone googles your plumber near me (e.g., “emergency plumber in Brooklyn”), your plumbing company's name, Google rating, service hours, and a link to your website will appear in an advertisement.
Search ads Search ads also appear at the top of Google's search results page and consist of a headline, description, and URL that directs users to your website for more information or to request a service.
Email marketing allows you to send service reminders and provide offers.
Email marketing can be an effective way for plumbers to maintain their business in the minds of customers who may require their services in the future.
Consider specific topics or calls to action (CTAs) that will resonate with your audience to make this digital marketing strategy work for your plumbing business.
For instance:
Remind customers of necessary/recommended upkeep (e.g., preventative plumbing maintenance)
Share useful information or plumbing tips to strengthen brand loyalty. (e.g., how to shut off your water or signs of a failing water heater)
Offer seasonal reminders to help consumers maintain their plumbing's efficiency. (e.g., ways to avoid a burst pipe in the winter)
Get targeted plumbing leads via website lead generation
Listing your plumbing company on websites that generate leads can place you in front of consumers actively seeking your services with minimal effort on your part.
These platforms are optimal if you provide maintenance services or remodels for bathrooms or kitchens. Simply bid on the jobs you desire and submit quotes to potential clients.
