The Global Portable Blenders Market was valued at USD 120.8 Million in 2020 and is expected to reach USD 225 Million by 2028, expanding at a CAGR of 8% during the forecast period, 2021 – 2028. The growth of the market is attributed to the increasing preference for healthy meals and drinks owing to rising adoption of healthy lifestyle among individuals.
Portable blenders have been witnessing a significant demand in the urban areas where large working population are looking out for way to produce meals healthy and quickly. These blenders emerge as a convenient option, as consumers are seeking cost-effective ways to consume healthy and customized drinks.
Portable blenders Market Segment Insights
Based on materials, the market is divided into plastic, glass and steel. The plastic segment held a market share of above 50% in 2020. Portable blenders that are made of plastic are the most convenient choice among consumers for travel purposes. The plastic-made portable blender eases the process of enjoying a healthy drink in a gym or at office desks as the product is lightweight as well as durable. The glass segment is expected to witness considerable growth during the forecast period. This is attributed to its advantages, which include scratch resistance, no impact on the food quality, transparency, environment friendly, and recyclable. The steel segment is anticipated to exhibit healthy growth in the coming years owing to the high durability that it provides to the users.
In terms of distribution channels, the market is divided into offline and online. The offline segment accounted for more than 70% market share in 2020. This is attributed to the high prominence of offline channels, as it facilitates the consumers to have a first-hand look at the products, which helps in the easy inspection of the quality and specifications. With the help of traditional brick and mortar stores, the brands have been able to create a unique experience for the consumers. Moreover, the presence of sales associate helps the customers in understanding the product in a better way, thereby improving shopping experience. The online segment is speculated to witness a CAGR of 8% during forecast period owing to several benefits it provides to customers such as discounts and door step delivery. Moreover, the rising penetration of online shopping portals have been fuelling the growth of the online segment.
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Market Trends, Drivers, Restraints, and Opportunities
- Increasing prominence of portable kitchen is driving the sales of portable blenders across the globe.
- Rapid urbanization, changing lifestyles, shifting food consumption behavior, and hectic schedules of the consumers have been boosting the sales of portable blenders over the years across the globe.
- Rising popularity of smoothies and shakes amongst health-conscious consumers has resulted in higher penetration of portable blenders. Moreover, high price of smoothies and juices across shops is propelling the growth of the market.
- Increasing number of dual income households around the world have been boosting the demand for portable blenders, which is propelling the market growth.
- Small cordless mini blenders for time pressed healthy drinks have set trend in the global market.
- The outbreak of COVID-19 pandemic has drastically slowdown the manufacturing industry, which had hampered the growth of the market. However, the market is expected to recover soon.
- Easy availability of portable blenders on e-commerce platforms as well as offline stores is anticipated to create further opportunities for the market in the coming years.
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