So you have decided to take your business global and address the large and diverse Portuguese-speaking population. This includes about 274 million people geographically spread across different continents – therefore, different cultures and ways of speaking. Expanding into an international market is always difficult, especially in an incredibly linguistically and culturally diverse Portuguese market. To stay relevant in the global sphere you have to be able to communicate with your audiences effectively. If you are preparing to take your company global, localization will play a critical role in its success. It’s one among the vital reasons due to which most of the business professionals would like to seek the assistance of professional Portuguese translation services to expand their business on a worldwide base.