For many years, China Motors has been suffering from the status of the original factory in technical cooperation, and almost all of them are making continuous efforts in self-reliance and self-reliance. Fujian Southeast Motors is also in the passenger and light commercial vehicle field. He enjoys a certain prestige, and after Carlos Ghosn, who gave birth to Reanult-Nissan-Mitsubishi Motors Alliance, made Rashomon even more exciting than Gongdouju, the alliance announced the future of the world earlier this year when the new crown pneumonia epidemic was on the verge. Strategic policy, in the light of the changes in the global trend and the huge changes caused by the sudden death of Yan Kaitai in Yulon Group, where should China Motors go its own way?
Too many variables in the technology mother factory lead to ill-fated fate
Just after the 50th anniversary of its founding was passed, the aforementioned Renault-Nissan-Mitsubishi alliance made a major event. In an era when the Renault-Nissan parties had a greater influence on the management rights of Mitsubishi Auto, the original factory was the first to take the lead and decided to give up the light The commercial vehicle project is actually like a bolt from the blue for China Motors. Although in the past 20 years, at most, only one strategic commercial van Zinger based on the Mitsubishi Challenger off-road chassis has come out, including the well-known Delica, Lingli, etc. In 2017, Daimler Group and Shun Yi Group jointly established DTAT (Daimler Trucks Asia Taiwan Ltd.) Taiwan Daimler Trucks Asia Taiwan Ltd. in 2017 without the original factory without Austrian aid. After Commercial Vehicle Co., Ltd., Shunyi Group became the agent of Mitsubishi Heavy Industries as early as 1958. In 2002, it also established a joint venture with Japan to establish Shunyi Vehicle Industry. Later, Daimler also wholly acquired Mitsubishi Fuso. So from then on, China Motors So far, Shun Yi Group and Daimler have progressed to the joint venture stage.
The owner of Mitsubishi Fuso, a member of the Daimler Group, has long been the German side.
At the 50th anniversary of the establishment of China Motor, it also released a new corporate identification system.
At that time, Zhonghua Baili can be said to be the beginning of Mitsubishi Auto's entry into domestic light commercial vehicles.
Since the big cars are full of variables, the Mitsubishi Motors will be put under the jurisdiction of the Renault-Nissan Alliance. In addition to only light cars (K-Car) in Japan, there are still a small number of small-scale sales. After the future suspension of production, there may be no follow-up products. And don’t forget that from Minicab, Baili to Lingli, the basis of Mitsubishi automatics was used. Only the Wiley built by Yulong Guishan Engineering Center is really Taiwan’s first self-designed car (yes , It was earlier than Impala!) As for Lingli, which was launched later this century, it belonged to the work of China Automotive Asia Technology Research and Development Center (Cartec). Of course, CARTEC also shoulders heavy responsibilities, including Freeca, Zinger, etc., and even Since the Delica L200 continues to produce and sell Delica so far, there is no more foreign aid from the original factory except for the basics.
The foundation of Zhonghua Willy is based on the Mitsubishi Minicab in the 1980s.
China Motor's first domestically produced passenger car was Dolly, but it is clear that Chinese people did not pay for light vehicles at that time.
As for passenger cars, there are Global Lancer, Galant/Grunder, Savrin, Colt Plus, etc. that were launched during the Daimler Chrysler era. As for the Outlander, it is almost a product of the original factory, and the Grand Lancer is a light of Taiwan-completely Self-designed, but the research and development costs do not know when the black hole will be fully amortized.
The beginning of China Motors' successful entry into the passenger market was the Mitsubishi Lancer in the 1990s.
Savrin, redesigned based on Mitsubishi Grandis, is one of the most successful masterpieces of domestic sedan cars.
The Grunder built on the basis of Galant is a large-scale RV designed entirely by Zhonghua.
Grand Lancer is a unique species specially created by China Motor for the Taiwan market.
New alliance strategy may be an opportunity
When the new crown pneumonia epidemic continued to spread this summer, the Renault-Nissan-Mitsubishi Alliance announced the overall new strategic plan in the online press conference held by the Renault-Nissan-Mitsubishi Alliance. The tripartite participants include those who have just left due to health reasons. Mitsubishi Chairman Masuko, Renault Chairman Jean-Dominique Senard, Nissan CEO and President Uchida Makoto, etc.
Regarding the future of Mitsubishi Motors, Mitsubishi Motors’ main strategic markets in the future will focus on ASEAN and Oceania, which means that the current main production and sales of pickup trucks and light commercial vehicles in ASEAN will become the main products. As for the next-generation Outlander, the new X-Trail will be used directly. /Rogue is derived from the foundation, and will also be responsible for medium-sized and medium-sized plug-in extended-range hybrid technology (PHEV). Of course, it also means that Mitsubishi Auto will withdraw from the European car market in the future.
If you look back to the Taiwan market, passenger cars will be completely based on Nissan, and if there are new cars under the Mitsubishi brand, Nissan resources will be completely used.
In addition, in the field of light commercial vehicles, in addition to the Triton pickup trucks currently produced and sold in Thailand, all of them will be introduced into the product line of Renault commercial vehicles, which means that they will include Kangoo, Trafic, Master and other car series, which will be sold in the Asian market. Produced by Renault or produced and sold in Asian markets such as ASEAN, will be directly sold under the Mitsubishi Motors brand. After all, the brand advantage of Mitsubishi Motors in this region will greatly surpass Renault.
Mitsubishi Triton can be said to be a popular pickup product approved by a few alliances for sustainable production and sales.
Moreover, if you look at the strategy of developing new energy electric vehicles, Renault Kangoo and Master already have mass-produced ZE (Zero Emission) electric vehicles, and the next-generation Trafic will also launch a pure electric version. eMoving electric vehicles and Lingli electric vehicles, as well as the Yes! charging network announced by Yulon Group to be launched by Yudian Energy in 2021. Faced with the government’s slogans to promote electric vehicles, whether it is 2025 or 2030, Can it also be logical? Renault Kangoo has always been Caddy's biggest rival in Europe, and there is also a pure electric version.
