If you haven’t already switched to video content or added it to your existing content line up, then gear up, because videos are here to stay. Video creation trends in 2021 show an upward inclination towards videos as being the most influential and engaging form of content. And consumers aren’t the only ones demanding videos, even about 93% of brands consider videos as a pivotal part of their marketing strategy.
Keeping in mind the massive power video content has over consumers and brands, you as a content creator should shift your focus to videos or make it a priority in your upcoming content calendar.
But what kind of videos should you make?
With so much happening in the creator economy, how can you distinguish between a good video and a bad video? What are some video trends to look out for in 2022? What kind of videos will be impactful?
We did some research and came across top video trends to keep in mind for the upcoming year.
Powerful Video Trends to Look Out for in 2022
1. Live Video
Live videos rose in popularity during the Covid-19 pandemic, as the need to stay connected with consumers urged people to organize webinars and meetings on online platforms.
Live video is a powerful tool anyone can use, from social media influencers promoting products to artists holding virtual shows to fashion houses streaming full-length fashion shows.
For content creators, live videos should be a priority, because of how consumers sense a connection with the person streaming. When you’re broadcasting live, make sure to say hello, engage with your audience, answer questions, and essentially, treat your live broadcast as a conversation.
It’s best to run a live video for a minimum of three minutes to reach a larger audience. Research shows consumers watch live videos on Facebook 3 times longer than other videos and that it generates 6 times more interactions.
We recommend going live twice a month to sustain interaction and increase your reach.
2. Search-Optimized Videos
SEO has been prevalent for ages. However, what happens if you make your videos optimized for search? A report by Forrester revealed that videos are 53 times more likely to achieve the first-page rank than other conventional SEO techniques. Another remarkable report by Brightedge states that Google is now adding video snippets for 26% of search results.
So how do you search-optimize your videos? Concentrate on three points: applicability, consistency, and the backend.
First, ensure your videos are helpful to consumers by answering generic questions, educating them on relevant topics, and making them interesting to watch.
Next, create videos consistently. Just like traditional SEO techniques, consistently uploading content boosts your rankings. Embed your videos to your website to drive in more traffic.
Lastly, include title tags, keywords, catchy and relevant thumbnails, along with replying to people’s comments to increase engagement.
3. Videos that you can watch on mute
Videos are watched from anywhere and everywhere: on a commute, late at night, during a lecture, in meetings, and even in exam halls! Creators are making videos that can be watched on mute. So how can you make silent videos? Include subtitles, do less talking and have more text, be more expressive, have more actions than spoken words.
A study revealed that about 85% of videos on Facebook are watched on mute. 80% of consumers have a negative backlash when ads play unexpectedly. These figures tell us it’s important to optimize your videos in such a way that they can be watched silently.
So, if you want profitable video monetization, create content that can be watched on mute. Consider adding closed captions to your videos to keep people engaged. Videos with captions are watched longer on average than those without captions.
4. Social Media Stories
Social media stories are a credible way to keep your audience engaged via videos. Social media stories essentially display your personality and help you develop a personal connection with your audience. They exhibit a raw, authentic side of you as a creator, and your fans appreciate the behind-the-scenes and getting to know their favorite influencer. It is recommended to stay consistent with your social media stories and publish engaging content.
There are multiple content pillars you can experiment with such as quizzes, polls, ask a question, behind-the-scenes of a shoot, product hauls, travel stories, fan meetups, story re-shares, and other adventures.
5. Vlogs
Vlogs are an effective way of storytelling that facilitates connection building with consumers, increases engagement, and develops a brand identity. You, being the main character in it, can display your perspectives, experiences and stories compellingly, which lets your fans get an insight into your life and your stories. Vlogs are an interesting way to share a city, an event, or a restaurant by staying authentic and giving reliable reviews.
Consumers love vlogs because they show the raw, unedited side of a place or an experience. And most content creators use vlogs to connect with their fans. There are vlogs about various topics, from travel to technology to parenting to pet care. Think with Google revealed travel vlogs achieve four times more engagement than any other travel videos on YouTube.
Since video content is here to stay, if you’re a traditional blogger who has a website/blog, it’s about time you move to one of these forms of videos. Social media platforms with monetization tools or video monetization platforms can be a good way to start.
What next?
Now that you know the video trends for 2022, what should you focus on next?
While creating trending videos can increase your social engagement, enable a wider reach, and be beneficial for your channel, your work doesn’t stop just there. After you publish you still need to think about marketing, monetizing, and ensuring the video achieves a decent number of views.
As a creator, you should have more than one revenue stream up your sleeve. It means understanding how content creators earn money using different video monetization tools and strategies. You can experiment with different ways of earning money such as selling your brand merchandise, adding affiliate links and ads to your content, selling online courses and guides, giving paid resources to your audience, adding a paywall and so on.
For revenue generation, video monetization platforms like Retrieve facilitate creators to monetize their subscribers by selling exclusive, pay-to-watch content. You can also add a paywall to messages so that when a superfan wants to get in touch with you, they have to pay an amount. The best part about video monetization platforms is that you only have to create content once and can sell it for months, or even years. It saves you time and allows you to focus on other important functions, such as marketing, video creation, establishing and maintaining relations with your fans, communicating with brands, and so on.
Ready to get started? Check out Retrieve.com, a content monetization platform that's different from other one-size-fits-all monetization platforms. They are your business partners first and help you determine which products and tools would work best for your audience and set of skills. Their effective promotion plan has ensured success and steady revenue for over 100 professional creators with millions of subscribers.
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