Forming a mobile app development company is one challenge, promoting it is another. You may have the investment to build a skilled team of mobile app development, but what if you get little to no business in the first few years?
Search engine optimization and pay-per-click are two ways to market your app development agency online. There’s a stark difference between the budget required for both. Also, one is sustainable while the other only drives results until you keep pumping money into it.
There are lots of pros and cons associated with both marketing channels. Which one is the best for your mobile app development company remains debatable?
In this post, we are going to discuss the ins and outs of both in the context of marketing app development services.
SEO for Promoting an App Development Company—-Key Points to Note
While the final say will be yours, remember the following points before choosing search engine optimization for the organic growth of your company:
1. For Building a Sustainable Brand from Scratch, SEO Should go Parallel with PPC
Businesses invest in search engine optimization to achieve higher organic visibility. The faster and more your website grows in the organic search, the more leads and business you will get — without investing anything in the paid ads.
If you want to build a mobile application development company that shows up on top of Google against relevant queries, investing in search engine optimization or hiring a seo company in dubai is a must.
But at the same time, if you are new to this industry, you will have to invest a few bucks in PPC to get the initial boost you need to manage company finances.
2. Organic Traffic Generates Long-Term Results
One of the biggest advantages associated with SEO is sustainable growth. When you invest in SEO for the promotion of mobile app development services, your traffic only goes up. Regular content production and backlinks give your website an organic boost and build credibility.
On the other hand, in the case of PPC, the moment you stop the campaign all the engagement and traffic disappear. Since your ads are no longer running on Google, your prospect can’t learn about your company and contact you.
3. SEO is a Lot Cheaper than Google Ads
Software and exclusively app development start-ups spend heavily on Google Ads. In fact, a huge chunk of the initial funding is spent on lead generation through pay-per-click — not on talent acquisition. But they have no other choice since they are looking for quick results.
As a result, it costs an arm and a leg to create an ad campaign for your app development agency. There are dozens of other agencies out there investing in the pay-per-click model, which is why a single lead will cost you substantially.
On the contrary, SEO is free. You need technical SEO, content, and branding experts to optimize your website and you will be all set to attract potential leads and customers without spending a single buck on ads.
4. SEO Requires Time
Unlike PPC, there are no instant results with SEO. It’s different from running ads on Google through which you start getting engagement and leads for app development almost the next day.
SEO takes time. The SEO agency you hire will ask for at least three to six months—if you are starting from scratch—to generate considerable results for your company.
Depending on the competition and authority of other app development services on Google in your region, the timeframe for getting organic results will vary.
PPC for Promoting an App Development Company—-Key Points to Note
Have you collected enough funding to run paid ads and get leads for mobile app development? If yes, congratulations! But before you create your first ad campaign, note down the following key points about PPC:
1. PPC is Expensive
Ask any CEO or director of a mobile application development company which one is their preferred channel for marketing, and all of them would say it’s SEO. That’s because pay-per-click is quite expensive.
You need a pretty decent budget—-between AED10,000 to AED20,000—- to create a paid ad campaign for such a sought-after and competitive service.
Even if you manage to drive conversions through PPC, high client acquisition costs will absorb a significant chunk of your profit.
2. PPC Generates Instant Results
Now here’s the thing why PPC is still here despite being too costly: it guarantees instant results. Given that your ad campaigns are optimized, you get leads and sales from the very first day.
On the contrary, SEO demands patience. Sometimes tech companies invest in an SEO strategy for months and when it bears no fruit they create another strategy from scratch.
Overall, the wait for organic results can be really frustrating for a new business completely dependent on online marketing.
3. PPC Lets You Test Ads & Understand Your Ideal Prospect
When you pay Google to run your ads, the search engine gives you access to some amazing tools to gather insights and learn about your prospects. For example, you can create two different ads for the same service to test which one converts better.
Also known as A/B testing, this strategy brings amazing customer insights to the table for digital marketers to customize their next campaign accordingly. Once you have understood your audience, you can apply the proven tactics to your organic campaign to achieve the same results.
4. PPC Isn’t a Get-Rich-Quick-Scheme
Before you run paid ads on Google, keep in mind that there’s no guarantee that you will always get leads and sales with PPC. To optimize your ads, set up an ad budget based on your affordability, and show your ads to the right people, you will need a PPC manager.
Someone with prior knowledge and experience in running paid ads for a mobile app development company is the right person for this role. But even they too can’t guarantee anything instant or substantial instantly.
So never invest in PPC with 300% ROI in mind. Not every campaign will return a solid ROI but even a PPC campaign improves with testing and experimentation.
