Pravin Shah, the founder and CEO at BigBrandTheory is a business consulting and strategic brand management firm. Pravin has more than 20 years experience in leading businesses and helping clients to grow. Pravin has worked for some of the most prestigious brands in the world, including Trend Micro and Many More. Pravin loves to read biographies, philosophy, and history in his spare time. Pravin is also a keen sports fan, enjoying playing badminton and squash.

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