Membership and discount cards are a great way to boost your marketing efforts for a greater outcome. These cards are designed by many businesses as an important element of their marketing programs to build customer loyalty through various offers and rewards. Discount cards provide benefits to customers on their future purchases to ensure their continuing custom. It is a very effective marketing strategy to retain existing customers and entice new customers as part of a business growth strategy. 

When you look to design and print membership and discount cards as part of a loyalty program, it is important to find a professional and reputed discount card manufacturer for your needs. A team of professionals will help you design and print the perfect discount cards for your business through these simple steps:

Plan your Discount and loyalty programs

It is the first stage of designing discount cards that determines the discount type you want to offer, what should be printed on discount cards, and whether or not you want POS system integration with discount cards. A discount can be offered in the following way:

You need to print the summary of your discount program, promo codes (if required), and disclaimers & restrictions for the validity of offers. These things are decided at the early stage before designing and printing discount cards. If you want POS system integration to track the card uses, your discount card manufacturer can help you with barcodes or mag strips on discount cards as per your requirements.

Design your card

After deciding what you want to display on your discount cards, it’s time to decide the card size and how you want to print information on discount cards. You can choose from pre-made designs or opt for custom designing as per your brand value and business requirements. At this stage, you decide on colors, fonts, images, and other visual elements to create a discount that best fits your business theme. Don’t forget to mention your business name and brand logo to give it a more personalized look.

Place your order

Your discount card manufacturer will create a sample card after receiving your design. You have to approve the design and make the required payments as per your order size to place your order. Client approval is required to ensure the card created is exactly how it is needed. You can check the design elements and information on the sample card to give your approval for mass production.

After designing and printing your discount cards, the manufacturer will dispatch the package to your business address. Digital printing platforms have made it easier for businesses to design and print business cards, discount cards, and other business materials through online channels. Make sure to find a reputed plastic gift card manufacturer in your region to print discount cards for your business and start reaping the benefits.