We all know that the new generation is making new money and sometimes even fortune because they are unafraid to experiment and explore new opportunities. Therefore, we see numerous youngsters venturing into entrepreneurial enterprises that are often run from their homes. They are taking up sneaker resale, crypto investment, and social media, influencing and turning these projects into well-thought-of career options. Similarly, offering customization solutions, such as product configurator software, helps fashion and luxury brands and retailers to lure in more young buyers by allowing them to wear clothes that they can relate to and show their creative side.
Product Configuration Tool Offers Solutions to Fashion and Luxury Houses to Lure-in Buyers
We all know that fashion trends will come and go, but their loops lead to the creation of a healthy and competitive economy and market. And in this market, millennials and Gen Z are emerging as powerful shopping groups driving the sales of many leading fashion brands. As a result, many fashion companies invest uncountable resources to understand what goes on in the mind of these young buyers and what they can do better to get their attention. They are the ones who have brought the 90s and millennium back in vogue, and all thanks to social media, such as TikTok. This indicates that the fashion houses need to carefully analyze the market trends and Gen Z users' perspectives. They should bring in those trends more in the business line, which helps them burn the boredom. Fashion and luxury brands are marketing to the masses what clothes retailers are deciding to buy, sell, and highlight in their storefronts; and what consumers spend their money on.
Detailed below are the two subcultures from the aughts that Gen Z brought back to life as a reaction to the economy:
- Seek Inspiration Among Young Entrepreneurs
In the past, every class and category had a clear cultural code that was represented with their paying and purchasing capacity, which became a fashion trend. Traditionally, status meant that people showed to which class they belonged to and to which group they wanted to fit into through this product or this brand. This concept is now fading away. A certain level of wealth and careers have opened up new opportunities for fashion brands. Since there is much more of a desire for self-expression today, they want to be associated with fashion brands or products to express their values, jobs, and economic status. Therefore, Brian Jung, 24, a crypto investor and YouTuber, gained 900,000 of his 1 million YouTube subscribers in 2021 by advising budding crypto investors. He already has a staff of 14 people and a net worth of $1 million.
The trend indicates how imperative it is for fashion companies to tap on these unexplored business classes dominated by younger business-owners who have readily and happily shunned suits, muted colors, and appearance on New York City's Wall Street. Rather, they have accepted designer hoodies and other funky and cool clothes that show their willingness to experiment and never-shy-away attitude. Likewise, the 3D product configurator, a customization solution, enables fashion and luxury brands and retailers to empower their buyers for all classes and categories to design their apparel, footwear, backpacks, bags, jewels, hats, caps, and other products that depict their lifestyle and fashion choices. The custom-made tool helps fashion houses meet their buyers' demands and keep their content by embracing fashion styles depicting their uniqueness and their attitude of taking a risk.
- Prioritize Their Needs
For a long time, customers were dominated by the fashion industry, but buyers are becoming more aware of their powers and craving for fashion collections they can relate to, thus, forcing fashion houses to meet their demands and create collections that check all their boxes. Los Angeles is a thriving centre of activity for a hustle culture that blends crypto activity, streetwear, social media, and Gen Z energy. For instance, LA-based labels Fear of God, Amiri and Rhude have created a strong appeal among young investors and entrepreneurs, and this was possible only because the founders understand the new consumers have made money via non-traditional routes. The designers create tailoring, denim, and streetwear for affluent young buyers who prefer quality over formality. The brand's recent Autumn/Winter 2022 show created a buzz at New York Fashion Week, despite being shown in LA three days before the official event. It indicates that Gen Z customers are looking for something more personal and prefer their needs and demands over anything else. They don't prefer fitting into what they are told that requirements and customer behavior should be.
Besides, this generation has quick access to the world at their fingertips and not aligning your business models according to their preferences can make your brand fall flat. Having a direct understanding of the consumer and their thought process can help brands manufacture their collection more seamlessly. For than fashion and luxury houses must understand that fashion is reactionary to the thought and luxury should be something that is real and what people want to wear and accessorize with every day among real working people.
Closing Comments-
Tackling and meeting customers' demands is a daunting task, and therefore, fashion brands and retailers should be more careful and considerate of their requirements. And this can only be done when brands and retailers have a direct and close connection with customers. This transparency and constant dialogue are among the biggest strengths and have given fashion houses a competitive advantage. Thus, brands should reset their approach to communicating their story in a modern and authentic way without resetting its entire approach. The product configurator software by iDesigniBuy enables fashion companies to check all the boxes set by their customers and make a strong appeal and connection with buyers that they will never forget.
