Smith Publicity's articles

If there's one thing book publicity professionals agree on, it's the need to plan campaigns thoroughly. Success doesn't happen by accident, and in today's hyper-competitive marketplace, it takes a strategy to reach target readers. Campaign planning starts with identifying potentially interested groups of readers and making sure outreach goes to media where they are in the audience. […]
If there's one thing book publicity professionals agree on, it's the need to plan campaigns thoroughly. Success doesn't happen by accident, and in today's hyper-competitive marketplace, it takes a strategy to reach target readers. Campaign planning starts with identifying potentially interested groups of readers and making sure outreach goes to media where they are in the audience. […]
  Each author and book are unique, and it's the same with book marketing professionals. Therefore, you weigh various factors carefully as you select a publicist. Self-published authors take on the responsibility directly, unlike traditionally published writers supported by an in-house PR team. Almost all books need skillful and active promotion to become successful, most […]
Getting noticed is every author's goal, and book marketing services have become ever more wide-ranging and sophisticated. Every book has promotional value, but nonfiction titles are more naturally viewed as newsworthy and have a leg up. It's because they provide helpful information that the media also views with interest. Therefore, the potential is significant with a well-planned […]
With ever more authors taking charge of their destiny each year and publishing independently, there is a heightened interest in many aspects of publishing. Editing, formatting, and cover design are essential elements besides the writing, and marketing is almost always required. Therefore, authors have many questions for book publicists these days about promoting their work […]

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