Podcasts are booming in popularity, and although some have fewer listeners, people who listen are very interested in their subjects. That's why book marketing services are progressively encouraging their authors to feature as podcast guests. Some are shocked to hear that the first podcast was produced about 20 years ago, but it's been only the last five years that their prominence has soared.
As of today, there are nearly 850,000 active podcasts for a combined 30 million episodes. Moreover, more than 50percent of the U.S. population over the age of 12 listens to them. It means that they have a great degree of reach and influence.
Listeners from many walks of life love podcasts because they are convenient, free, and cover nearly every niche subject in existence. Better still, their conversational format is friendly and engaging. As a result, podcasts have become a vital target for authors seeking publicity.
They are an excellent way to promote books and take brands to the succeeding level. Book marketers see rising value in podcast interviews, and they are increasingly part of media outreach strategies. Authors in the business and lifestyle sections find podcast interviews to be valuable avenues to promote their books.
Some have listened extensively to podcasts (those with broad audiences) that enable the speaker to be a guest online. For several, the minimum requirement is 10,000 social media and email followers. Some of the best podcasts need even higher numbers. If the numbers don't match the cut-off, don't hesitate to launch a smaller one.
Smaller niche audiences often have a more real interest in a book's subject and may be the most willing the buy and read a copy. Since there are so many podcasts in existence, it's easy to find several niche audiences to align with your book.
One of the nicest things about appearing as a podcast guest is their friendlier and more relaxed approach – a break from the Q&A style of a typical radio interview. Hosts offer more free-wheeling discussions with guests, and you can focus on any of the talking points.
It's fun to welcome spontaneity and to be open in conversation. It also helps in an interview that's more engaging for listeners and lets your personality get across. Cross-promotion is encouraged and intended, so be sure to include a link and share your podcast appearance on your social media channels.
