The importance of choosing the right branding strategy is as important for a building, development or any property as it is for any retail product, consumer product or service – often, when it comes to property branding, the stakes are just much higher!
Unlike FMCG (Fast Moving Consumer Goods), where brands such as Coca-Cola Amatil’s, ‘MOTHER ENERGY’, came out as a natural alternative to the successful Red Bull and V brands. It was a spectacular failure. So much so, that the next set of advertisements came out mocking the previous efforts! – Click here to see the ads – it got banned!
The point being, in FMCG you can fail fast, and in the rarest of occasions, you can salvage a failed brand & product if you are as big as Coca-Cola – however, there aren’t many companies in the world that can withstand a brand flopping and simply dust themselves off and get back on the horse. In property branding, in particular, it is essential to have specialist real estate marketing services and specialist marketers who have the experience in property branding to ensure the marketing channels you are using are generating the enquiries and traffic required to ensure your business is a success.
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