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Disposable or reusable, most vape brands advertise their products with a specific vape count. Do you really count the number of puffs you take? You probably don’t. Nobody does because they have more important things to do.

However, one thing is clear – puff counts aren’t always appropriately advertised. To that end, this topic will try to shed some light on how puff counts are measured, how they differ, and how you can tell the number of puffs you get from eco-friendly vaping.

The method of calculation

Most brands measure puff counts of their models using a machine – fact! This machine takes several short puffs, MTL-style, from a vape device. It keeps doing that while counting the maximum number of puffs until the model runs out. At the end of this process, the manufacturer takes the reading from the machine, comes up with an even figure, and advertises the same as the puff count of that specific model.

Not false advertising

In reality, humans don’t vape like these machines. They take puffs of different lengths, almost always larger than machines take. Also, some folks prefer the DTL method over the conventional MTL method. Naturally, users don’t get as many puffs as advertised by the brand. To maintain clarity and honesty, a few companies use the word “up to” or “approximately” to advertise puff counts.

Other factors

At this point, you may be wondering whether to opt for eco-friendly vaping based solely on puff count or not. Well, there are a couple of other factors dictating puff count, which means you should consider them as well. These include the capacity of the vape juice cartridge and the battery size.

Only a handful of brands can offer you a device with a cartridge containing over 15ml of vape juice. So, if such a brand advertises its products, offering over 7,500 puffs, you can expect it to be true.

Battery capacity also affects longevity. A battery size of 650mAh tells you that you can continue using it for quite a while after charging once. Conversely, battery sizes ranging between 400mAh and 600mAh won’t last as long after one charge.

The vaping style

For puff counts, you must consider your vaping frequency and style too.

For instance, an RDTL vaper will get fewer puffs, even after using more vape juice. Similarly, if someone inhales longer, they’ll get fewer puffs, regardless of their vaping style. Again, frequent vapers will degrade their devices’ batteries faster than infrequent vapers.

To conclude

By now, you should have a relatively clear understanding of puff counts, how manufacturers calculate them, how customers can calculate them, and how the numbers differ between users and devices.

Is the puff count value mentioned by your eco-friendly vape brand false? Yes and no!

If you don’t see the word “approximately” or “up to,” cut the advertised number in half. The value you get is more believable.

Finally, it’s worth mentioning that a vaping enthusiast should research brands more thoroughly before buying anything.

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