This strategy takes a bit of forethought, but you can also allocate a larger portion of your marketing budget towards the latter part of the year to combat a Q4 sales slump. More marketing can mean an increase in PPC ads, content, social media marketing, or any other channel you think will positively benefit your company. Increasing your marketing is especially helpful if you have special promotions or sales events during the holidays. If you want to know more contact Kixie.