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With just 131 days before the FIFA World Cup kicks off in Qatar, TRBusiness hears from Thabet Musleh, Vice President, Qatar Duty-Free (QDF) about how the business is working hard to ensure a supreme customer understanding at the airport for all those travelling to the event. However, he insists the signs of progress are for FIFA and further than.

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As Qatar arranges to stage one of the world’s most prestigious sporting events known as the Football World Cup, what critical progress will the airport and Qatar Duty-Free undergo to leverage the unique level of global exposure and passenger footfall? Thabet Musleh said FIFA is an astonishing opportunity given to us to showcase to all our travellers the best that Qatar hospitality and manufacturing can offer.

We feel much honoured to be welcoming FIFA World Cup fans from all over the world. All our teams are functioning extremely hard to deliver the best shopping experience worth travelling for. Passengers will have the chance to experience amazing deals from existing and new brands, as we are increasing retail agreement from 90 outlets to more than 175 shops.

We also believe that a unique shopping experience contains unsettled food and beverage ideas. With more than 30 new F&B outlets fluctuating from fast food to extravagant restaurants and cafes taking the total number of choices to 71 we think we can offer the right choice of food and drinks to anyone. I also would like to emphasize that at Qatar Duty-Free, our vision and goals remain the same. It is FIFA and beyond.

Other occasions taking place in Qatar this year will advise QDF’s retail strategy before World Cup

Our importance is to involve with our customers whenever they travel through our retail space and make sure their experience remains unforgettable. We continually work on leveraging the incredible events that are taking place in Qatar to arrange in a line with our marketing starts. We will dress the stores and create thrilling animations including VR for the opening of our new retail offering, the tennis championship in December and January, the Golf Tour in March and many other actions throughout 2023.

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What do you believe are the problems/challenges to creating a convincing retail offer at HIA? Football World Cup travellers’ spending habits, tastes and comforts are continuously changing, and it could be stimulating to stay united with these changes. However, I believe we are effectively delivering experiences that match the benefits and demands of our patrons by keeping our offer up to date.

We last to showcase an imposing portfolio of fashion and fixtures brands that are strongly attracted to customers including millennials, who are often considered to be the fastest-changing client section. Our space is designed to submerge passengers in a unified luxury environment bringing quality and value to the whole experience of travelling. It is no surprise that Qatar has overcome a bundle of challenges in the last few years during World Cup planning.

Thanks to the Emir of the State of Qatar, His Highness Sheikh Tamim Bin Hamad, His Excellency Akbar Al Baker, Group Chief Executive Qatar Airways group, and Engr. Badr Mohammed Al Meer, Chief Operating Officer Hamad International Airport, the management, flexibility, and fluidity Qatar Airways group has shown allowed us to grow more solid as a business and leader in the travel retail industry.

Qatar Duty-Free and the group as a whole are facing once-in-a-lifetime events. I am honoured to be able to play a vital role in the significant Qatar Football World Cup, such as building a new terminal at our award-winning airport, expanding the retail offer, and holding the world’s biggest sporting event on the back of a pandemic. Waged on amazing projects like these together with my teams is a dream come true.

Iran’s Kish to give visa-free access to Football World Cup audiences

The visa-free travel was declared on Friday when Tehran and Doha signed a memorandum of understanding MOU to widen the flying partnership. The two nations have argued ways to further deepen the leisure industry, cultural heritage, and handicraft ties by taking benefit of the FIFA World Cup chance in Qatar. Earlier this year, Iran’s Cultural Inheritance, Tourism, and Handicrafts Minister Ezzatollah Zarghami and Qatar’s Minister of Culture and Sports Abdulrahman bin Hamad bin Jassim bin Hamad Al-Thani met in Tehran.

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Exchanging views on how to simplify tourism during the main event. Zarghami says the nation must take the gigantic opportunity to introduce the section to the international spectators of the Football World Cup. A major number of travellers, mostly young people, would arrive in Qatar to attend the World Cup. It offers an exceptional chance for us to properly introduce traveller attractions of the nation.

Over the past months, we have ready some plans to arrack attendees to the upcoming Qatar FIFA World Cup soccer challenge, Zarghami said, most significantly, our southern islands and free zones in the Persian Gulf are arranged to host overseas audiences since they are pleasing and wallet-friendly destinations. Many people are involved to visit Iran for its historical charms and ecotourism to name a few, Zarghami listed.

His assistant for tourism, Ali-Asghar Shalbafian, says the landmark event would give Iran a chance to dwindle the so-called anti-Iranian opinions known as Iranophobia. Qatar Football World Cup offers a unique opportunity to introduce destinations near the host nation, and we should take advantage of this chance to confront Iranophobia. To make good use of this event. It is essential to grow agreement on the relevant actions.

And if this does not occur, it will be harmful to the nation, Shalbafian explained. The earthly position of Iran and its exclusive tourist attractions make it a potential destination for World Cup viewers, the official added. Therefore, proper policy-making and organization in collaboration with the private sector can pave the way for the widespread use of this event. Iran football team became the 14th side to book their place in the FIFA World Cup.

Moreover, the head of the Association of Kish Hoteliers has announced the island is ready to host Qatar FIFA World Cup viewers as well as participating sides. The proximity of Kish to Qatar and the lower cost of staying on this island make it possible for addressees and sides to stay here during the Football World Cup. Experts believe Iran would achieve a tourism rebound after the coronavirus disease is contained.

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Believe its impact would be short-term and short-lived for a nation that ranked the third fastest-growing tourism end in 2019. Head of the Iranian Tour Operators Ebrahim Pourfaraj believes the FIFA World Cup should be a turning point in Iran’s tourism industry. By attracting World Cup spectators to Iran, the Iranian tourism industry could secure a happier future.

There is also a need for the Iranian southern islands of Kish and Qeshm to re-affirm their lodging centres’ capacity to receive foreign travellers, he noted. The Islamic State expects to reap a bonanza from its frequent tourist spots such as bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, of which 26 are inscribed on the UNESCO World Heritage list.

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