The real role of a content moderator in today's digital world is of great importance. The moderators undertake the intricate task of reviewing user-generated content, ensuring the safety and privacy of online platforms. They work as the first-line responders who take proper care to make digital experiences safer.
The global market size of content moderation services was estimated at $8.5 billion in 2021, and it is estimated to reach $26.3 billion by 2031 at a growth rate of CAGR of 12.2% in the period between 2022 to 2031.
In numerous instances, it indicates that hiring the services of a social media content moderator outsourcing scrubs through a single piece of visual, text, audio, and video that gets posted or for reviewing each report for every suspicious content.
Advantages of Content Moderation
The following are the reasons why opting for the right content moderation services is essential:
Safeguarding Brands and Users
The content is often submitted to your website in the form of videos, pictures, or comments on the forums and blog posts that need monitoring. t is since this user-generated content drives into the risk of deviating from what the brand becomes acceptable.
You can hardly control what people are considering about your brand; however, you should always edit whatever they are posting on your site. The team of content moderators in place ensures that nothing gets upsetting or offensive to land on the site. It can help safeguard your audiences from possible trolling or bullying with the help of irrational users.
Knowing Your Users and Customers
Using the services of a social media content moderator can offer noteworthy opportunities for pattern recognition. This is primarily the case for high-volume campaigns, where the moderators start to tag the content with specific properties, like attitudes and thoughts toward your brand.
The team of content moderators uses these details to design actionable insights into users' opinions and behaviors. This can help determine if different areas of your brand need improvement.
Improve Online Visibility
Statistics show that around 25% of the search results through a few of the largest brands in the world derive links from user-generated content. You require this content; however, you need to ensure it does not adversely impact your brand reputation.
Enable the users to post as much content as you might want; however, ensure that a team of dedicated moderators is on the ground sifting through the content before publishing it on your website. If the content does not include anything that goes against your brand or is offensive, it will attract quality traffic to your site.
Scale Campaigns
Your marketing and sales campaigns call for user-generated content that becomes highly effective. A strong content moderation program that effectively scales your campaign without the possible risk of negative impacts on your brand.
When your brand depends on the video content that gets submitted by the users, as it becomes the case whenever a contest runs for popularizing the brand, you should scale a way to review and check the content. It ensures that you do not need to hire any additional staff for the process of moderation.
Conclusion
When you hire a social media content moderator, it is important to highlight problematic posts that prove offensive, such as insults, threats of sexual harassment, or violence. The user-generated content gets scanned for precision and relevance to your customers and brands.
