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The National Association of Realtors survey found that millennials accounted for 36% of all homebuyers in 2020, up from 32% in 2019. This uptick is due, in part, to the fact that millennials are getting older and entering their 30s and 40s, a time when many people traditionally buy a home. But it’s also because millennials are increasingly comfortable buying a house online and using technology to research neighborhoods and properties. In fact, 78% of millennials who bought a home in 2020 did so without ever stepping foot inside the property. This trend toward online real estate transactions will continue, so it’s more important than ever for real estate businesses to have a strong SEO strategy. Let’s take a look at what SEO is and how you can use it to get your listings seen by more potential buyers.
