E-commerce is growing at an exponential rate. What adds to that growth is the limitless benefits of a smartphone. Online shopping has become the most preferred medium for most people. It is highly convenient and can be done from anywhere. As the technology evolved and user preference took centre stage, mobile applications became the go-to for eCom consumers. Consumers no longer prefer going to the brand websites.
Every online business must have a mobile app to ensure a rising inflow of traffic and revenue. Today, eCommerce marketing cannot be said to be complete without a mobile application. Customers love convenience. Who would want to get up and open their laptops, type in a website to shop, when they can do the same while lying on the bed with a tap of their finger? User experience is one of the cornerstones of any online business, and eCommerce app development is just an extension of that.
If your business still does not have a mobile app, then here are the top reasons why you should go for one immediately.
Round The Clock Visibility For Enhanced Customer Engagement
Customers can remain connected with the brand throughout the time with their smartphones. Mobile eCom is a vital brand strategy that ensures customers remain engaged with the brand. Connected customers can be one of your biggest assets. They can boost the brand image, pull new customers and react to targeted communications in the desired way.
Improved Customer Experience
The modern-day customer loves personalised services. Mobile apps are the perfect medium to offer that. However, only a website can prove insufficient to offer the maximum to customers while also gathering valuable insights from their behaviour. In an app, you can combine technologies like AI, ML, AR and VR to accumulate essential customer data like what they like the most, how long they are taking to make a decision, etc. This is crucial information that helps a brand to channel out an app marketing strategy.
Higher Conversion Rate
Who does not want higher revenue? If you have been struggling with stagnant revenue inflow, then go for eCommerce App development. Mobile apps offer a seamless experience that pulls customers towards making instant buying decisions. In addition to this, push notifications, integrated payment wallets, etc., also immensely add to the buyer experience. Thus, pulling customers back again and again.
Brand Visibility And Recognition
A mobile application adds immense value to a brand. It helps in gaining better visibility and gets recognition. Smartphone users often spend a considerable amount of time browsing through apps. Frequent engagement with a brand’s app helps them understand the brand and connect with them better. Other features like writing a review or sharing something about the brand on social media become easier when done on the mobile app.
Customer Loyalty
Mobile apps drive customer loyalty like none other. Features like instant customer support, personalised discounts and offers, etc., helps in holding the customer for a longer time. Mobile apps also help build a transparent trust that boosts customer loyalty in a big way.
So, after going through the above points, I hope you acknowledge how crucial a mobile app is for any eCom business today. I highly recommend #ARM Worldwide for all digital marketing solutions for every eCom brand. They are a bunch of creative minds that understand the pulse of the current demography and offer bespoke solutions to tap the highest return for your brand. So, do remember to check them out.
