A solid digital marketing campaign uses a variety of strategies to introduce your business to potential customers. Social media marketing, search engine optimization, Google advertising, and more work together to create a strong online presence.
Content is at the heart of these digital marketing strategies. Whether it's an image, video, or text, the material you create is what people see and interact with when engaging with your business.
However, companies ignore content at their own risk. Nearly half of all customers consume multiple contents before making a purchase. And what your customers see and read about your business can drive or deter them from converting.
Content is important. But why is it a core element of digital marketing? Here are some reasons.
Content builds brand authority
Brand authority refers to the level of trust a brand earns through customer engagement, social media presence, marketing, and advertising campaigns.
What brand do you think of when you read it? Myntra, Swiggy, Zomato, Google, and Amazon are some of our customer and media-savvy brands. For better understanding, let's give an example of each.
Content drives traffic through backlinks and keywords
Your website cannot get traffic or rank in the SERPs by simply creating and uploading random content.
Many traditional companies are surprised by this fact, but it's the hard truth. Now you may be asking, how does it work?
Does your site have keyword-driven content? Enough to drive traffic to your site? Do you have relevant backlinks? If you've hired an SEO expert and they don't ask you these questions, you might want to look elsewhere.
Textual content is evergreen:
I completely agree that some content is very time sensitive as it quickly becomes obsolete and is never useful in the future. However, with the exception of some content, other content is evergreen and tends to stay in the Google index for a long time.
Evergreen content keeps driving traffic to your site from time to time without requiring any additional effort. Evergreen content is content that educates your audience and answers basic questions.
The advantage of adding evergreen text content is that the same content can be republished in a timely manner without having to add new content each time.
Strengthen the bond with your customers:
The content type here should help people come to your site regularly. If your content is trustworthy enough, people will have followers in no time.
Then the more content you share with your precious followers, the stronger the unbreakable bond between you and your marketing strategy.
Generate leads for your business:
We saved the best. Of course, the most important aspect of content marketing is lead generation.
Digital marketing is all about generating leads and driving traffic to your customers. Businesses constantly need new leads to generate revenue and keep the business going.
Suggested Reading: 99+ Best Guest Posting Sites To Build Backlinks & Traffic
Content marketing helps your business be found by people searching for specific products on the Web. People look at website content before deciding to buy a product or use a service.
Wittypen, is one of the best content writing services, they provide quality content as they check its originality of it through multiple processes.