If we want to understand most of the concepts that this profession entails, perhaps it would be a good idea to first understand what marketing itself is. The word itself comes from the English language and is a derivative of Market. We’re talking about the study and implementation of sales and promotion objectives that lead to the profitability of a business. Marketing is the science and art of exploring, creating and delivering value to satisfy the needs of a target market for profit. Marketing identifies unrealized needs and wants. It defines, measures and quantifies the size of the identified market and the potential profit.” Philip Kotler. We could also define marketing as a set of techniques, strategies, plans, tactics, actions and processes that aim to communicate, promote and expand offers that give in return a value to a particular audience; and that of course, is translatable into profitability.
marketing so important: Every company needs to apply marketing strategies to: increase sales, define products or services, create connections with new collaborators or partners, get new customers, build customer loyalty, create a brand, internationalize the company through the media. And that, in a nutshell, is the reason why digital or offline marketing is so important for any business, no matter how small it is. As we’ve told you at some point, marketing is the backbone of any business, although other departments such as human resources or accounting are of vital importance; there could be no growth without marketing actions. Visit this marketing company and know more about Marketing system.
Marketing informs: To attract consumers in a crowded marketplace, your target audience needs to know why they should choose your business over someone else’s. This is where marketing comes in to educate current and potential customers about your business and how it serves a need they have. The content on your website that communicates your business’s mission, product demonstration videos you post, photos you display that show exactly what your products look like — elements like these let prospective customers know who you are and what makes you unique.
Marketing engages: It’s one thing to offer a superior in-person experience or an easy online shopping journey. But marketing keeps your business in people’s minds after a transaction is over — and before they need you again. To turn first-time customers into lifelong fans who will sustain your business, you have to establish and build relationships with the people who’ve interacted with your business. Social Media is a great place to start. After following a brand on social media, 91% of followers visit the brand’s website or app. And a startling 89% will buy from that brand. Sending post-purchase follow-up emails and mailing out postcards with special offers or information on new services are just a few more ways that marketing can help you stay in touch with your target audience.
Marketing builds reputations: As a business owner or aspiring entrepreneur, you likely already understand how important your reputation is to your success. It truly can be the deciding factor in whether or not a consumer chooses to reach out to you or one of your competitors. Because marketing spreads the word about your business, it’s a major factor in the reputation your business takes on. Strong, professional marketing indicates that you’re a reputable business. The connection is undeniable. Whether it’s a well-designed email campaign, high-quality images in all of your marketing materials, or engaging website copy that reflects your unique brand voice, marketing can help you establish credibility, build trust and engender goodwill toward your company.
Marketing sells: It’s simple logic — you can’t make a sale if no one knows about your products or services. And while setting up shop in your neighborhood may bring in some walk-in business, marketing extends your reach and draws attention to what you’re selling so that people can buy it. Emails showcasing new releases, social media posts alerting customers to an upcoming sale and online business listings that help local consumers find you are a few examples of how you can use marketing to build the kind of awareness that generates revenue.