No matter what product or service a business might be selling, a digital signage solution can be a great investment for any company. While print displays have been a staple of advertising for centuries, it is time for companies to look at digital signage options to gain a competitive edge over rivals. It is because print advertising is no longer attention-grabbing due to so many distractions. On the other hand, digital signage solutions hook up viewers right away.
Here is what smart digital signage can do to spice up your business in the long run:
Digital signage does not need to be static. You can display multiple content formats, including video, text, images, animations, and much more. Needless to say, the diverse content engages audiences more than static content. Statistically speaking, showing multiple forms of content could balloon up the customer recall rate to a colossal 83 percent.
Your customers' experience can be hugely enhanced by the use of digital signage. According to a well-documented study, customers who come across smart digital signage happen to be 46 percent more satisfied. digital signage customers report 46% more satisfaction.
You Can Save Money
When it comes to a business, funds prove to be an elephant in the room more often than not. It stands particularly true for small businesses. Do you know that a vast majority of small businesses come to a halt in their first year? No wonder financial issues are the major reason behind that. Well, to a certain extent, digital display signage can reduce your expenses. Although the initial cost of the equipment is significantly higher than a print advertisement, you will get better returns over the course of time. to get an idea, simply consider the money you spend on print ads in five years.
Easy To Manage
Companies can test different messages and engage with their audience by experimenting with them. This ensures that screens show the most current information. In other words, a digital signage display can be updated instantly to remove an item from the display when it is sold.
Waives Off Customer Anxiety And Stress
Customers often have a hard time figuring out directions in stores, especially the big ones. As a result, they get fed up and eventually leave the shop to never come back again. These displays allow people to navigate large properties, campuses, and facilities easily. People can find their way easily and quickly, which reduces stress, frustration, and anxiety, and leads to a better customer experience.
Recent reports show that digital signage solutions have led to a 33 percent increase in sales for many brands. Research also shows that digital signage often leads to the increased in-store traffic, and customers spending more time inside. These trends can help improve the bottom line of businesses and pave the way for new opportunities.
As time goes by, the element of social responsibility is becoming more and more important to businesses. In case you don’t know, Corporate social responsibility is a self-regulating business model that makes a company socially responsible to its stakeholders and the public. Companies can become aware of the impact they have on society by practicing corporate social responsibility (also known as corporate citizenship). Guess what? Installing digital signage displays is one way to convey that you are acting like a socially responsible brand.
Digital signage is more eco-friendly because it drastically reduces the use of print and paper.
Digital Signage Is More Widely Accessible
Digital signage is more effective than other channels such as email. A display for employee communication in the office is a good idea. That way, you can promptly communicate KPIs and company news with the employees. It will enable them to incorporate the latest development incorporate in their respective strategies to get more leverage. The same information can also be sent via email. However, by the end of the day, the email will have accumulated at the bottom of your inbox. Digital signage allows you to see the information constantly on your screens. This is undoubtedly one of the most powerful upsides of smart digital signage.
The Takeaway Message
The use of digital signage in advertising and communication has seen a significant increase over the past decade. According to the latest report, the digital signage market will be nearly 33 billion dollars in 2023. We would recommend you make the most of digital signage solutions in order to stand out and subsequently boost your revenue.