The size of a restaurant digital signage is an important factor that should be considered with a view to ensuring that the intended message is communicated effectively to the customers. Depending on whether you are using a menu, promotions, or branding, the size of the screen must be chosen to be seen, easily readable, and effective. In this article, we will see how to choose the right size for restaurant digital signage as well as how to make use of restaurant digital signage templates and digital signage software.
Factors to Consider When Choosing Digital Signage Size
1. Viewing Distance and Placement
Abercrombie’s tip that relates to the size of the digital signage that your restaurant should have is that the size should be visible to customers from a certain distance.
• Counter and tabletop (2-4 feet): When your signages are installed at the counter or on the tables, the screens of 10 to 22 inches are suitable for menu viewing or self-ordering terminals.
• Medium-range viewing (4-10 feet): Digital menu boards or any promotional boards installed on the wall should be 32 to 55 inches in size.
• Long distance viewing above 10 feet: When the signs are to be installed for outdoor digital signage or large format such as digital menu boards, the sizes range of 55-75 inches are perfect for this kind of viewing distance.
2. Type of Content Displayed
The type of content that you intend to display determines the size of the screen required.
• Digital menu boards: For the full menus, the ingredients, and the prices, 43-55 inches, should be used for the screens.
• Promotional signage: When advertising a sale, a particular product or an event, a 32–43-inch screen will suffice.
• Wayfinding and order status screens: The use of the secondary screens with the diagonal of 24-32 inches is appropriate for directing customers or displaying the information on the status of orders.
3. Available Space in Your Restaurant
The physical space of a restaurant also defines the size of the screen that can be used in the restaurant.
• A small café with little space on the walls to put the screen on may choose to use a 32-inch screen.
• The number of screens may be a few to many, depending on the size of the fast-casual restaurant, which may have multiple sections on the menu.
• Drive-thru menus require bigger screens that are also waterproof since they are exposed to outdoor conditions (55-75 inches).
Enhancing Digital Signage with Templates and Software
Once the appropriate screen size has been selected, the next consideration is the one that concerns optimization. It is also important for restaurants to incorporate restaurant digital signage templates and digital signage software to enhance the flow of designing and persuade the viewers.
Benefits of Digital Signage Templates
• Consistency: You do not have to struggle with designing your menu and promotions, as they are already professionally designed for you.
• Modifications: One can change the prices, images, and the offers section of the website without professional help.
• Branding: Maintain a cohesive visual identity across all screens.
Selecting an Appropriate Digital Signage Software
To enhance your digital signage, user-friendly digital signage software should be used. Look for features such as:
• Cloud-based updates for remote content management
• Some of the features include the ability to set different menus at different times.
• Interoperability with Point-of-Sale terminals to constantly update the prices.
Conclusion
The size of the restaurant digital signage depends on viewing distance, type of content to be displayed and the available space. When choosing the correct size of the screen to incorporate into restaurants digital signage templates and digital signage software, customers will be able to appreciate the visual display. Spend money wisely so that the efficiency of the restaurant is increased, and the brand is marketed well to the customers.