With rich media ads, you can have a targeted approach that can help you optimize ad campaigns for better results. But before exploring the world of rich media ads, their creation should be on the tips of a brand. Along with this, it is recommended to learn more about the types and benefits of rich media ads for a brand’s growth and presence. 

Rich media ads let users have an uninterrupted and fun experience while they are enjoying reading or watching their favorite content online. The reason why publishers have started introducing rich media ads to their websites is that they do not want non-interactive ads obstructing a user's journey on a website. But, what are rich media ads and how are they interactive and effective in delivering better engagement rates? Find out more below. 

Rich media ads are interactive in nature as they have multiple formats. Along with this, they include multimedia features such as audio, video, and animation. These ads are helpful in creating brand awareness and generating clicks. They are able to deliver better engagement rates because they are dynamic in style and catch the attention of the user.

How to Create a Rich Media Ad?

While creating rich media ads, a brand has the option to add more than three elements (image, CTA, message). Here is how you can create a rich media ad on a self-serving platform. 

For the creation of rich media ads, you should choose a self-serving creative platform with universally compatible formats. 

 

Check your requirement and whether you need specific media for your ads such as images, audio, or video.

 

Follow the KISS rule i.e., Keep It Simple, Stupid. 

 

Do not forget to create different versions of the ad for different demographics, languages, age groups, etc.

What are the Types of Rich Media Ads?

Nowadays, brands are using new and innovative rich media to create compelling and high-performing ads. All of them have a common purpose, i.e., user engagement. Mentioned below are the 4 most commonly used rich media ads. 

Banner ads - These ads are placed as banners on the top front of the websites.Interstitial ads - These ads come up as full-screen ads on the web and mobile.Expandable ads - These multi-directional ads can expand from the right or left corner after being hovered, clicked or tapped by the user. Push-down ads - These ads are in preview by default and are shown to the users after user-based triggers.

What are the Benefits of Rich Media Ads?

Increase in User Engagement

Its interactive elements have the power to entice users to spend more time with the ads leading to higher engagement rates as compared to standard ads.

Enhancement in Brand Awareness

It allows you to showcase your brand’s creativity and uniqueness. This is because rich media ads can convey the brand’s message in a memorable and impactful manner.

Improvement in Ad Performance 

These ads give an immersive experience to the user which entices them to click the call to action button.

There are many such advantages that come with the rich media ads creation such as higher ad revenue, flexibility and creativity in ad formats, better audience targeting, improved data insights, etc. Brands can target certain demographics, interests, and behaviors by utilizing data-driven insights, ensuring that their rich media advertising is delivered to an appropriate audience.