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Rising Demand for Frozen Pizzas Drives Innovation and Market Growth in the Frozen Pizza Industry

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The global frozen pizza market size is predicted to surpass a valuation of US$ 20,196 million in 2023. It is anticipated to hit a valuation of US$ 35,994 million by 2033. The market is slated to thrive at a CAGR of 6% from 2023 to 2033.

The frozen pizza market is increasingly offering a wide range of flavours, dough types, and topping possibilities. The flexibility to customise frozen pizzas to meet different preferences has contributed to their increased appeal. Customers can choose pizzas based on their interests and dietary requirements because of their variety. Additionally, frozen pizzas come in a range of sizes, allowing for both smaller portions for solitary consumption and larger portions for gatherings with family or friends.

Due to the globalisation of food preferences and the spread of Western eating traditions throughout the world, the market for frozen pizza has expanded. As people have gotten accustomed to eating frozen pizza as a standard meal option, demand for it has increased, especially in regions where traditional pizza culture is less prevalent.

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Manufacturers of frozen pizza have made investments throughout time to raise the standard of their offerings. Technical food processing and packaging advances have improved frozen pizzas’ flavor, texture, and quality. As a result, consumers now perceive frozen pizzas as a better option than freshly baked ones. Frozen pizza makers have begun providing alternatives with healthier ingredients, such as whole wheat crusts, reduced-fat cheese, and organic toppings, to appeal to health-conscious consumers. These healthier substitutes have increased the market for frozen pizzas by luring customers looking for a compromise between convenience and better dietary options.

Key Takeaways from Frozen Pizza Market:

  • The global frozen pizza industry size developed at a CAGR of 2.4% from 2018 to 2022.
  • In 2018, the global market size stood at US$ 17,660.5 million.
  • The global market size stood at US$ 19,419.20 million in 2022.
  • Thin crust accounted for a maximum share of 63.3% of the global frozen pizza market in 2022.
  • Store-based retailing held a dominant share of more than 66.3% in 2022.
  • The large pizza segment accounted for 51.3% of the global market in 2022.
  • In 2022, the United States captured 17.2% shares in the global market.
  • In 2022, China captured 4.8% shares in the global market.
  • In 2022, India captured 25.2% shares in the global market.

Recent Developments Observed by FMI:

  • In June 2021, Brazi Bites announced the release of a new product line called Pizza’nadas for sale to customers in the United States. Pizza’nadas is a combination of frozen pizzas and empanadas.
  • Ole & Lena’s Pizzeria announced expansion plans to include wholesaling operations for frozen pizza. It is offered through retailers like Walmart for specific locations in the United States.
  • Dr. Oetker announced the expansion of its Ristorante frozen pizza line. Along with the launch of a new Vegan Society-certified Ristorante Margherita Pomodori pizza for consumers in the United Kingdom.

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Key Players in the Global Market

  • Frozen Specialties Inc.
  • Jubilant Foodworks Limited
  • Convenio Foods Pvt. Ltd.
  • Giovanni’s Frozen Pizza
  • Monte Pizza Crust B.V.
  • General Mills Inc.
  • Nestle’ S.A.
  • McCain Foods Ltd.
  • Dr. Oetker GmbH
  • Daiya Foods Inc.
  • Connies Pizza
  • Conagra Brands Inc.
  • Others

Market Segmentation

By Crust Type:

  • Thin Crust
  • Thick Crust
  • Stuffed Crust

By Toppings:

  • Cheese
  • Meat
  • Fruits and Vegetables
  • Others

By Sales Channel:

  • Store-based Retailing
    • Convenience Stores
    • Discounters
    • Forecourt Retailers
    • Hypermarkets
    • Supermarkets
    • Food Specialist
  • Online Retail

By Size Type:

  • Small
  • Medium
  • Large

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • The Middle East & Africa (MEA)

 

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