Recently, the streaming service Roku has announced to launch its dedicated mobile application for The Roku Channel. The Roku Channel offers free content for streaming. The Roku Channel will be familiar to folks who have Roku devices. The Roku Channel mobile app will be available to even the users who do not have a Roku device. It won’t be limited to Roku users only. This is actually a big move. Roku’s effort to dominate the streaming market is appreciable. Who knows it might be trying to dominate over streaming services like YouTube?
Earlier, the Roku Channel was offered to non-Roku users only over the web, but now Roku has tried to make its way to the handsets via an app. The Roku Channel app will be available to access on Android and iOS. This step will not be replacing the existing Roku application that allows the users to navigate the platform as well as control their devices. Roku has tried its best to broaden its service to non-Roku device viewers rather than only depending only on its streaming devices or the facility on the smart TVs. Roku’s fundamental of making the app accessible to the viewers watching through their handsets is highly appreciable.
You can also subscribe to their premium paid programming like Starz, IFC Films Unlimited, Shudder, Showtime, HBO, and more, in addition to their free content. You can call the Roku Channel a kind of build-your-own Netflix. This is the unique feature of Roku that helps it to stand out of various free TV apps and services. With the Roku Channel, users can hand-select the desired stuff they want to pay for under a single space rather than playing them individually.
The Roku Channel offers a lot of free content that can be easily accessed from the TV, mobile, or web. You now get more streaming options than ever before. Even premium services like Peacock offer a free, ad-supported tier, from some of the more stuff that you always find on ad-supported services. Each of these services is competing with each other to be on the top. Netflix understands it better, as it pits its service against all the games that are immensely popular like Fortnite and your own REM cycle.
YouTube currently tops as a free streaming space which has a virtually bottomless abyss of content that covers about every interest under the light. It is really difficult to not pit YouTube over the other free services like Peacock, Pluto TV, Vudu, or even The Roku Channel. This is because YouTube dominates the mobile space. YouTube also offers a premium ad-free version application, which is not actually needed to access the majority of its content. This is also the main reason why YouTube dominates over other services.
However, The Roku Channel, on the other hand, has taken a Google Playbook page by making its service available to everyone. The app is easy to use and customizable. Roku has an excellent translation to TV. However still, YouTube may be the best free streaming service of all times, but Roku has proven that it won’t give up easily.
source: https://wiredk.com/roku-has-announced-a-dedicated-mobile-app-for-mobile-devices/
