At present, you wouldn’t be wrong to consider responsive design as an industry norm. Google recommends this method to comply with its mobile-friendly update and most clients expect website design companies in NJ to offer this service. But people have many misconceptions about what it is and how it works.
The idea behind responsive design is simple, to ensure that the website works well on smartphones, tablets and desktops. It has many advantages like better mobile UX, SEO-friendliness and more. It’s important to get rid of the myths surrounding this style so that you can avail of its benefits.
Responsive Design Myths And Facts
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RWD Is The Only Mobile-Friendly Option
While responsive design has become the norm among website design companies in NJ, it’s not the only mobile-friendly option. You also have the option of dynamic serving and separate URLs.
In separate URLs, designers create separate websites for separate devices. In dynamic serving, designers create separate themes for separate devices. Most designers prefer a responsive web design.
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Responsive Design Is Only For Mobile
When a web design company in New York calls responsive design mobile-friendly, it doesn’t mean that the design is only for mobile devices but that it works well on them.
The basic idea behind this style is that the website will look and work well on most modern devices, whether it be a smartphone, tablet or desktop. That’s why you need to test your website on different devices before launching it.
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Responsive Sites Get Top SERP Ranks
SEO services in New York favor responsive sites because Google favors them over other mobile-friendly styles. But simply being responsive doesn’t guarantee that your website will rank high on search results. After all, your competitors are also most likely using this style.
You need to invest in search engine optimization to bring your URL to the top. You can start by identifying the keywords used by your target audience and adding them organically to your content and meta titles.
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No Redirects Mean Quick Loading Speed
A responsive website does not redirect users to a separate URL version, which cuts the loading time to some extent. But its loading speed still depends a lot on the work your web design company in New York puts into it.
A website can still take a long time to load on mobile browsers if its content and codebase are heavy. You need to compress them to ensure that the site loads quickly.
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If It’s Responsive, Then It’s Slow
In contrast, being responsive doesn’t automatically mean that it will load slow. Companies like Red Dash Media can improve the site’s loading speed by designing it properly.
You can start by identifying and adding only the features that your users need rather than every quirky widget. You also need to optimize your codebase and multimedia content by compressing them. Test your mobile loading speed and make changes until you’re satisfied.
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Responsiveness Ruins Typography
The way your website typography renders itself on mobile devices does not depend on the site’s responsiveness but on the web design company in NJ that you hire. Many designers focus all their efforts on the responsiveness but neglect typography and ruin it.
You need to select compatible fonts and set them so that users can read your content with ease, regardless of what device they use.
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Mobile-Friendliness Guarantees Increased Web Traffic
With a little more than half the web traffic coming from mobile devices, responsive design is the first right step towards increasing web traffic. But to get more, you need to consult SEO services in New York.
With almost all your competitors trying to increase their web traffic, you need to optimize your site to stay ahead of them on the search results.
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It Works On All Devices
At present, website design companies in NJ create websites for modern devices compatible with CSS media queries such as smartphones, tablets, laptops and desktop. But feature phones are not compatible with media queries, and thus they’re incompatible with mobile sites.
This shouldn’t be an issue since most, if not all, people have moved over feature phones to smartphones. But you may need a separate URL or dynamic serving if you want to serve countries where feature phones are still common.
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You Need To Test It On All Devices Manually
While it’s important to test how the website loads in different dimensions, you don’t need to test it on all devices manually. Agencies like Red Dash Media use simple responsive testing tools to see how it loads in different device dimensions. You just need to select a dimension and check all elements.
