Salesforce chose to replace its Community Cloud in April 2021 with a more modernized offering. The necessity to transition to the internet age has never been more pressing in the global pandemic crisis.
Many businesses have had to rethink their processes, so Salesforce came up with a novel solution. This is how Salesforce Experience Cloud was formed, a solution that encourages the creation of integrated digital experiences for managing your company's entire customer journey.
If you're still unsure about this service, this article will help you understand it better.
What is Salesforce Experience Cloud?
Salesforce Experience Cloud makes it simple to create apps and websites that are tailored to your unique audience. Experience Cloud, formerly known as Community Cloud, assists businesses in creating memorable experiences for their workers, partners, and consumers.
In Spring 2021, Salesforce Community Cloud was renamed Salesforce Experience Cloud to reflect the fact that it now allows you to create more than just groups. Portals, support centers, forums, websites, mobile applications, and more may all be created with it.
It integrates digital connections with a variety of audiences and streamlines operations. It can also help customers throughout their entire trip.
Salesforce Experience Cloud is a Salesforce-integrated solution for developing online communities and establishing a point of interaction with clients, partners, and workers.
In other words, your organization can use Experience Cloud to create a customized professional virtual area that reflects the company's culture.
It also allows for the digitization of business processes in accordance with today's contactless options.
This was accomplished through the use of capabilities including Experience Builder, Salesforce CMS, Smartphone Publisher, and the Salesforce suite of web apps.
Companies may simply design and offer personalized content, websites, portals, mobile apps, and stores using these tools.
Features of Salesforce Experience Cloud
Integration of Data
With Experience Cloud, you can connect and visualize data, including leads, opportunities, cases, campaigns, orders, financial statements, and custom entities, whether it was collected by Salesforce or from 3rd parties.
Tailored Experiences
Transform your company into a personalized experience supplier that caters to the needs of each type of customer. To accomplish so, Salesforce Experience Cloud makes use of CRM data to categorize market segments, viewers, and users in the most effective way possible.
Personalized Design
Enhance your company's digital experiences with a variety of fully functioning themes for all types of mobile devices, all with an easy and reliable layout. Furthermore, it is built on a responsive design basis.
Boost User Involvement
By assigning personalized badges to the most active members of your community. Members of Experience Cloud can also provide recommendations based on their talents and expertise.
Real-Time Tracking
Experience Workspace's configurable Lightning dashboards help to evaluate and analyze data from your websites on a real-time basis, allowing you to constantly improve the consumer experience.
Salesforce Experience Cloud Benefits
Speed
Using pre-designed layouts saves a lot of time. They're usually designed to be extensive, versatile, mobile-friendly, and simple to use. They can also be easily modified to reflect your company's logo.
Many huge companies book months ahead of time, so even if you're ready to go, they might be 6 months away. Customer experience expedited digitalization with Covid-19, and with labor shortages, many businesses now need to get client portals up and operating quickly.
Multiple Functionality:
Create digital engagements that are intriguing and memorable Digital sites, applications, and portals tailored to your businesses can immediately engage any market. Users can use Experience Cloud to rapidly meet the needs of customers.
It allows customers to skip the procedures of dialing a number or sending a message to seek service. Instead of calling assistance, users can use a FAQ or a depth of knowledge to self-serve. Personalization must be set up correctly in order to accomplish this.
Reduced Costs:
Experience Cloud allows support and administrative teams to save money. Many of their regular responsibilities will be immediately connected with Salesforce, allowing them to devote more time to more critical tasks, such as customer support.
Furthermore, because Experience Cloud provides numerous out-of-the-box solutions and templated functionalities, less time is spent designing and thus less expenditure on the project implementation.
Wrapping Up
If you're seeking for new and enhanced methods to engage with your community, develop an online presence, and interact with your consumers, nothing beats consulting with a Salesforce community cloud services. Our dedicated Experience Cloud team and experts with thousands of accomplished Salesforce projects. We can assist you in transforming your online experience through the effective usage of Salesforce and Experience Cloud.
