There are many search engines out there, but is Ecosia vs Google really a safer option? We take a look at the pros and cons to find out.
PROS:
- Ecosia does not collect or store your personal data.
- Ecosia does not sell your data to advertisers.
- Ecosia plants trees with each search you make.
- Ecosia is powered by renewable energy sources.
CONS:
- Ecosia’s search results are not as comprehensive as those of Google.
- Some people may not like the fact that Ecosia uses Microsoft Bing as its underlying search engine.
- Ecosia’s tree-planting initiative may not be as effective as advertised.
Search Engine Consultancy is the practice of optimizing a website to rank higher in search engine results. The goal is to earn organic (unpaid) traffic from Google and other major search engines.
To do this, SEOs focus on improving three key areas:
– On-page optimization: This refers to the content and HTML of a web page. SEOs can make improvements such as ensuring that a page's title tags and meta descriptions are clear and concise.
– Technical optimization: This involves improving a website's backend architecture and making sure that it is easy for search engines to crawl and index. This can be done by optimizing a site's robots.txt file and improving its structure.
– Off-page optimization: This refers to the link building and other promotion activities that an SEO can do off of a website. This could involve guest blogging, social media outreach, and creating partnerships with other websites.
SEOs use a variety of tools to help them improve their craft. These include keyword research tools, link analysis tools, and website audit tools.
While there is no one-size-fits-all SEO checklist for web developers, the following items are a good starting point:
